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What does Content Look Like on LinkedIn™️ - Content Ideas That Work on LinkedIn™️

NEW WEEK Commencing 18 November

On Saturday I look at all of my content. I want to ensure I know what it working. And what isn’t? Each week I spend a couple of hours reviewing everything, looking at every single post that I do, and looking to see exactly how well each post has performed.

It's important that I do this because I help people with content and I'm a LinkedIn teacher. It gives me a chance to stop and review everything. And what I do is use this to write this blog to help you to make things easy.

I also explain why I chose each topic to give you some inspiration too.

Profile Views;

Previous Week

My views have dipped below 160 people viewing my profile this week. The total views in the last 90 days is 2,225 which is still a slight drop on the 90-day period. But I am down by 21% which is a similar drop since last week.

Views This Week

My views have risen this week to 168 people viewing my profile. The total number of views in the last 90 days is 2,223 which is down just 2 since last week 90-day period. However the graph says I’ve increased by 10% This is quite strange when you look at how my content has performed


In the previous week my numbers were at 8,887 that’s only 39 new followers.

This Week - 8,931 that’s another 44 new followers this week. An increase of 5 from last week.

618 Search appearances for the previous week and 715 searches this week which is good to see an increase!

Follows Last Week 174

Follows This Week 174 Still no change. This has been static for a few months

SATURDAY 11 November 801 impressions

I started the week promoting LinkedIn local Sidmouth. I created an event using the LinkedIn event feature. You can find how to do this on my YouTube channel, with this link.

When I create an event I always start off with a question to get a hook and get people interested in the content. The benefit of using the event feature of LinkedIn is you can tag people and add them, and then you can keep an eye on what is actually happening. Make sure that you create a great thumbnail so that people can see what's happening and make sure you invite people.

What events have you created?

Do you find In Real Life Events a bit daunting?

Don't worry, we all do, but OMG have I got a fantastic tip for you? It's genius even if I say so myself.

Here we go

Are you ready?

Create your own event!!

Brilliant eh?

That way you can have it

💛 When you want

💚 Where you want

💛 Invite who you want!!

I never thought that when I created our event in Sidmouth it would take off like it has.

We always get around 30 people popping in from 7:30am until 9:00am

Yes it is breakfast, but early enough to pop in on your way to work and not take up the day.

We do not have any fixed agenda so there is plenty of time to wander around and chat with people.

Breakfast is a bacon bap (other dietary needs catered for) so you are not sat on a table afraid to move away.

PLUS we have a little section in the middle where we share top tips for getting more from LinkedIn™️

I'll share some LinkedIn™️ Tips and Odessa Sherreard will share some great ideas about creating content.

And because I created this event I am more confident when people turn up, I know who's coming and I cannot wait to meet everyone.

What genius ideas have you got for enjoying networking events?

And are you coming on Thursday?

#15minuteguy 👈 Follow this to see more of my content

💚 💛

Saturday 18th November 2023

I had 801 impressions, 9 Reactions, 17 comments, and 0 Repost

You can view this post here

SUNDAY 12 November 588 impressions

On Sunday I asked questions about Black Friday and whether or not people are using Black Friday deals. I also wanted to find out a little bit more about Video lighting so I asked a question about video lighting to see if people could give me some ideas.

Have you ever asked for help on LinkedIn? It’s a great way to get engagement because people have lots of opinions and ideas!

Black Friday 😱 Is it time to upgrade your video lighting? 🔆

I've had a few Black Friday emails recently and I'm tempted to upgrade, but what do I go for?

When you click the link in the Black Friday promotion you are faced with all kinds of options eh and then it gets confusing. 🫤

Is this you?

💚 FOMO because you miss out on something better

💛 Worried about purchasing the wrong item

💚 Confused because you haven't a clue

💛 Trying to find a cheaper alternative

If you know about video lights, then what do you recommend? I'm currently looking at the Elgato range because I have a STreamdeck, but should I save my money?

What do you think? Do you know anyone who would know?

Please help. 🙏

And if this is you too, how do your customers feel when they want to purchase your goods and services?

Let's make it easier

#15minuteguy 👈 Follow this to see more of my content

💚 💛

Sunday 19th November 2023

This post got 588 impressions, 20 comments and 5 Reactions

You can view this post here

MONDAY 13 November 621 impressions

On Monday I always do my Monday nudge and this Monday was no different.

I am experimenting with the style of these videos and because the weather isn't so nice, I'm not getting out.

I normally do a video by the seaside but I've been doing the video inside. This took me a good hour to make because I had to do some slides as well, so it's an awful lot of time to create one little video that normally takes me about three minutes.

So I think I'm going to need to change the format of the video because it's not so engaging or exciting people to come along.

Although I have noticed there's been a dip in the impressions across the board, lots of people are complaining because we're not getting so much, ah, impressions.

How do you keep creating content when it's nearly Christmas?

Your mind is elsewhere and the LinkedIn™️ Algorithm is messing with your reach so why should you bother?

If you're stuck this video gives you 5 ideas for content, so please do not give up.

𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐡𝐚𝐬 𝐬𝐨 𝐦𝐚𝐧𝐲 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬

💚 Keep people looking at our profile

💛 Helps you grow as a creator

💚 Be known for your subject

💛 Keeps you Front of Mind

💚 Keeps you consistent

💛 Share Ideas

And if people are dropping off because the reach is dropping, you'll be getting more eyes.

We gotta ride the storm

Stay consistent, be creative and be one of the few people creating content.

You've got this.

#15minuteguy 👈 Follow this to see more of my content

💚 💛

Monday 20th November 2023

Previous Week

This week the figures were similar to last week with 1,132 impressions. I was at the house where we are getting ready for our daughter, so it was a change of scene. I had more reactions again, back up to 30. Comments were up by 2 to 32. For the video, I only had 325 views from 286 viewers and 124 minutes watched. I’ve dropped the number of viewers since the last time, so maybe the new format isn’t the answer🤦‍♂️

This Week

This week the figures have dropped like a stone. Only 621 impressions. I did the new format video. It took an hour to create! I only had 18 reactions and comments were down 50% at just 21. I need to change the format of the video again eh? For the video, I only had 183 views from 162 viewers and 63 minutes watched. This is all down by 50%. Back to the drawing board!

You can view this post here

TUESDAY 14 November 648 impressions

On Tuesday, I shared the next LinkedIn Daily Habit Workshop. It starts on Monday 27 December HERE if you are interested. This link actually goes to all my courses so if you are reading this in the future, it will still work!

To create a greater impact with my post I used the document post to create some interest. This allows me to add images and text in a way that people can scroll through to read the content and also download the information too. I have created a helpful video on my YouTube Channel to help you. HERE

I didn’t get many impressions. LinkedIn is messing around with the algorithm at the moment so my content is not getting the reach I need for people to come to my workshop. So, sadly, I didn't get any new bookings that, that day, so, maybe I need to change how I do this.

Do you want to make LinkedIn™️ work for you?

My 35th Cohort is booking now. And is RISK FREE!

I'm so confident in my training that I give a Money-Back Guarantee with no questions asked and no hoops to jump through.

If you are not entirely happy after 5 days of just 15 minutes with me each morning I will give you your money back.

Every day next week for just 15 minutes each day you will meet with me in Zoom for an energetic session to teach you my framework and strategy.

I record every day so you can miss the odd session

I've just set up my new platform so I need feedback hence the low price

Just £100.00 for the week

PLUS - Upon Completion of the LinkedIn Daily Habit Workshop you will get a 15 minute 1:1 with me where I can do anything for you.

💚 Let me help you with your about section

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💛 I can make you a banner

💚 Ask me anything

If you want to make LinkedIn™️ work, then find out more and sign up on my new platform here.....

#15minuteguy 👈 Follow this to see more of my content

💚 💛

Tuesday 21st November 2023

I had 752 impressions, 30 comments. 26 reactions.

You can view this post here

WEDNESDAY 15 November 735 impressions

On Wednesday, I talked about networking because on Thursday we had our local networking event at Sidmouth. It’s Called LinkedIn Local Sidmouth and is always great fun. My next one is already listed HERE

I wanted to create some interest in the town with local business owners who are not on LinkedIn so I created a flyer. For this post, I used this flyer to make an image and I asked the question, how would you explain networking to someone who had never been before?

Because I'm noticing that not many new people turn up to these events so I was experimenting and doing some research to see how we could get new people to networking events. Maybe some PR in the local newspaper?

Do you like business networking? This post created some great comments and interesting ideas for me so well worth doing!

NETWORKING - How do you explain it to someone who has never been?

I have been running the Sidmouth LinkedIn Local™️ for 18 months but I know there are people in Sidmouth who would love it.

But how do we explain what it is about? 🤦‍♂️

Inspired by Vic Williams LinkedIn™️ Local Sidmouth was born and helped by the wonderful Odessa Sherreard we have a lovely little network of local people meeting regularly.

It's ALWAYS the 4th Thursday of every other month.

That's tomorrow if you are interested.

But when I dropped off some flyers the other day I was looked at with scepticism.

How would you explain the benefits of Networking and what it is all about?

We all know that we get to meet people and we can eventually win business from our new business friends, but what else?

Why do people Like Katherine Dyer and Dave Stickland travel over an hour to come to Sidmouth?

So, if you are a fan of networking please give me some words to use for my next flyer and blogs.

And if you know of any great networking events then please shout them out.

Vic's are always great and The NatWest Boost is always oversubscribed.

Who else should we follow?

#15minuteguy 👈 Follow this to see more of my content

💚 💛

Wednesday 22nd November 2023

I had 51 comments, 19 reactions. And 735 impressions with two reposts.

You can view this post here

THURSDAY 16 November 1,620 impressions

On Thursday, I was talking about the LinedkIn “About Section” I've noticed that a lot of people make the About Section about themselves, which I don't think is really helping people to understand what these people do.

So I shared a little bit of a story about it but then used it as a poll to try and get a little bit more reaction.

Does your LinkedIn™️ About Section talk about YOU? or ME?

If it's about YOU then you may be missing a trick. I believe that you should be talking about me in your About section.

Many About Sections on LinkedIn™️ talk about how brilliant the person is

Do you see about sections like this?

💚 I am a professional Accountant and Bookkeeper with drive

💛 I have a BA in French and Chinese from the University

💚 Experienced Director with a demonstrated history

💛 Scottish-born and raised insert name is an Actor

Does anyone really care if you have these qualifications?

When was the last time you went to your Doctor or Dentist and asked to see their qualifications? We just assume that they must be qualified right?

So why not change your About Section to reflect this?

Could you start the About Section by asking questions about your ideal client's problems?

Let them know that you understand what they are going through

Speak to them from a place of encouragement and this will lead to your solution.

In the main part of the About Section, by all means, add some proof, but surely we want to demonstrate that we know where their pains lie.

What do you think?

I am talking out of my hat, or are you now thinking about your About Section?

Let me know.

Or maybe drop me a DM and we can have a debate.

#15minuteguy 👈 Follow this to see more of my content

💚 💛

Thursday 23rd November 2023

I had 1,620 impressions, 38 comments and 12 reactions,, and 0 Repost

You can view this post here

FRIDAY 17 November 1,295 impressions

And on Friday, I always do my gratitude post. It’s my chance to reflect on the week and give a shout out to those people who have impacted my week.

Since starting this several people have commented how they look forward to it adn I’ve even inspired some people to start their own gratitude or reflection post.

How do you feel by the end of the week? 🥳 Harrassed or delighted?

What has happened this week to make you smile, bring you joy or just give you a warm fuzzy feeling?

Did you know that our brains can be re-wired? It's called neuroplasticity.

By focusing on the good things we can rewire our brains to be happier and by doing this the bad things don't seem so bad.

⭐️ 🥳 🙏 𝐅𝐑𝐈𝐃𝐀𝐘 𝐓𝐇𝐀𝐍𝐊𝐒. 🙏 🥳 ⭐️

Have you got any good news to share or lovely people to thank?

My week started with me playing in front of 1,000 people at the local Christmas Lights switch-on. OMG so much fun, but. a little nerve-wracking as I was missing my partner in crime Will Vine. But because the people of Sidmouth are so lovely I didn't need to worry as they all sang along with me. ❤️

Yesterday I joined in with Rob Brown and many other superstars from the accounting space yesterday for the amazing Accounting Influencers Speed Networking event. I met a load of great new people and had loads of brilliant conversations. Thank you Rob, it was Brilliant 🙏 ⭐️

The skies have been incredible this week on my morning walks. Have you got any sunrise photos to share?

My LinkedIn Daily Habit Workshop is up and running and I go live on Monday, Thank you to Manmeet Kaur for making this all happen and to my new cohorts who are excited to join me. I still have a couple of slots available. More info on my new site

Finally, yesterday also saw our last LinkedIn™️ Local Sidmouth for 2023. Such a fantastic group of lovely people joined me and Odessa Sherreard for coffee and bacon baps. We shared our wins for 2023. So many great things to celebrate.

Has this inspired you to share your gratitude this week?

What are you grateful for this week?

Please shout out your superstars and share those photos.

#15minuteguy 👈 Follow this to see more of my content

💚 💛

Friday 24th November 2023

I had 1,295 impressions, 39 Reactions, 48 comments, and 0 Repost

You can view this post here

What are my thoughts on this week?

Impressions have really seen a hit as have our engagements and it’s quite demoralising. Especially as a trainer as I know my students will be feeling it too.

But we need to keep plodding on with our consistency. I’m guessing that with the end of the year close, there are going to be fewer people around, so we can factor that in, but we need to do a bit more to make things work.

I comment on many posts during the week as this keeps us front of mind. The number of profile views is going back up so I must be doing something right and this is the point of monitoring what we do each week.

I’ve got some different ideas this week so when I write this next week we’ll hopefully see some uptick in performance.

Previous week

Last week's reach as written above has crashed by 30% impressions are at 13,496 Engagement has dropped too to a sad 596

This week

Views are down another 25% this week to a big low for me of just 11,030 impressions. are at 13,496 Engagement has also dropped by another 30% to a very low 434. Some weeks I’ve seen over 1,000!! Come on LinkedIn, fix the algorithm.

Here are my five best-performing posts this week.

If you want a hand with your content, please get in touch, and sign up for my weekly email that gives five new content ideas each week. I call it the Monday Nudge. Sign up here

Connect with me on LinkedIn too.

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