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What Content Works Best on LinkedIn?

Ashley Leeds The #15MinuteGuy and Author of 101 Ideas for LinkedIn - Content Made Easy available on Amazon  he is holding his book with his Daughter Megan Leeds and his wife at his book launch on 16 Nov 2022
Happy Families

NEW WEEK Commencing 12 November 2022

Every week I review my content so that I can build a library and also a blog for people to get ideas of what type of content works best for them.

I also share my analytics and reasons for creating the content.

Views Last Week 1,461

Views This Week 1,530 up by a massive 37%

I have actually had 239 people look at my profile this week, and a load of connections requests!

Hashtag Follows Last Week 57 up 1 last week

Hashtag Follows This Week 64 up the biggest increase of 7 more

Followers Last Week 6,026 - This Week - 6,095 a 69 count increase this week.

SATURDAY 12 November 1,501 impressions

Do you ask for reviews? Not many people do, but it is social endorsement that drives people to buy from us. In my post today I wanted to encourage people to think about asking for a review.

It’s super important to ask for reviews so with my post today I try to make it easier.

Here’s my post

Are you asking for recommendations?

Do you seek out reviews?

Go on, be brave. 🤗. It's a great way to share how well you do too.

When I speak to my clients following their 1:1 with me in my workshops I often ask them for a review. Especially if they are super pleased with what results they've got.

They always say yes.

I now have 77 reviews 🥳

How lovely are my clients? And I bet your clients are just as gorgeous, but when was the last time that you asked them?

If you can build up a number of recommendations it makes it easier for your prospects to take a chance on you too.

I didn't have 77 reviews overnight. It's taken time.

But I started and every single one means a lot to me. They are also good to go back and read when you are having a bit of a poopy day!

If you cannot find this feature in your profile, you'll need to turn it on by going into the Add Section feature at the top of your profile.

What's stopping you from asking one of your clients from giving you a recommendation?

Go on. Make this week the week you start asking. You'll be surprised how lovely people are. We all want to help you.

Have a great weekend




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,501 impressions, 16 Reactions, 23 comments, and 0 Reposts

You can view this post here

SUNDAY 13 November 902 impressions

It was remembrance day today, so rather than the normal type of post I wanted to remember our fallen heroes. I create the image in Canva and added a poem.

Lest We Forget

Did you know that more than 10,000 Royal British Legion veterans will be marching today?

These Royal British Legion veterans are representing more than 300 different Armed Forces and civilian organisations and will march past the Cenotaph today to pay tribute to their fallen comrades.

They will be joined by an estimated 10,000 members of the public who will line Whitehall to watch the service.

Among those marching will be 100-year-old Second World War veterans and those who served in recent conflicts including in Afghanistan.

And because it is 40 years since the Falklands War, 400 members of the South Atlantic Medal Association will also march past the Cenotaph.

A national two-minute silence led by His Majesty The King at 11:00 am.

Last year the Royal British Legion supported more than 2,500 families

Every purchase through the Royal British Legion’s Poppy Shop or donation to the Poppy Appeal goes 100% to the charity, and its work helping members or former members of the Armed Forces Community – including those in the Royal Navy and the Royal Air Force as well as the British Army.

Here's the most famous poem BY JOHN MCCRAE

In Flanders Fields

In Flanders fields, the poppies blow

Between the crosses, row on row,

That mark our place; and in the sky

The larks, still bravely singing, fly

Scarce heard amid the guns below.

We are the Dead. Short days ago

We lived, felt dawn, saw sunset glow,

Loved and were loved, and now we lie,

In Flanders fields.

Take up our quarrel with the foe:

To you from failing hands we throw

The torch; be yours to hold it high.

If ye break faith with us who die

We shall not sleep, though poppies grow

In Flanders fields.

Lest We Forget

I had 902 impressions, 20 Reactions, 3 comments, and 0 Reposts

You can view this post here

MONDAY 14 November 2,139 impressions

Always Vidoe day on a Monday. With the book launch I did it infront of my new banner.

Have you got an Exciting Week?

If so then you'll have plenty to write about!!! Share with us here!

But if not, here's my weekly video to give you 5 ideas of what you can talk about when creating content.

All the details are in the Video. But here are the headlines.

✅ Reviews and Recommendations

✅ Hyde Park Winter Wonderland

✅ Anti Bullying Week

✅ The World Cup

✅ Launch Day

I'm gonna be having fun this week with the launch of my book. 101 Ideas for LinkedIn - Content Made Easy.

I will have loads to write about, so please keep an eye out for all the merriment, including a special Live Show on Launch Day (16 November at 12:30 GMT)

In the meantime, good luck with your content and you know where I am if you struggle or you have some good ideas too.

What are you excited about this week then?




#15minuteguy 👈 Follow this hashtag to see more of my content


Previous Week

This post had 2,202 impressions with 558 views with 298 minutes watched by 473 viewers

This Week

I had 2,204 impressions, 36 Reactions, 62 comments, and 1 Reposts

You can view this post here 577 views with 220 minutes watched by 539 viewers Another great week. Minutes down as the video was shorter!

You can view this post here

TUESDAY 15 November 3,012 impressions

With my book launch tomorrow I didn’t want to shout all about the book all week, so I decided to give some value with a slide show (Document Post) to show how and why we should create a showcase page. I obviously created my showcase page so there was some subliminal marketing in here.

Because it was a document post it is downloadable and I used a large font so that people can read it on their mobile devices.

With nearly 3,000 impressions, high engagement and 2 reposts this worked really well for me.

Try a document post!

Do you have a new Product or Book to promote?

Did you know about the SHOWCASE PAGE feature of LinkedIn Company Pages?

Did you know it is FREE?

Did you realise how easy it is to set up?

About 3 minutes and you've got a great way to add your Book or Product to your posts or comments or even get your followers to talk about your book too!!

I've created this quick Document post to help you and also created a short video on my YouTube channel too.

And if you want to see what my new book page looks like you can see it here. 101 Ideas for LinkedIn - Content Made Easy

Why not create yours today?

If you know any authors tag them here so that they can get more traction with their books!!

Shout if you want a hand or you have any questions.




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 3,012 impressions, 35 Reactions, 92 comments, and 2 Reposts

You can view this post here

WEDNESDAY 16 November 4,358 impressions

Today is the official launch day of my book, although it has been on Amazon for a short while. We have our Book Launch Party this evening so I wanted to get people talking about my book and the party.

We love photos, so I added four images to help promote the book. A selfie, a couple of screenshots of the text and obviously the front cover.

Then I added some text starting of with a question.

My question indicated that I cannot believe this. Which I cannot and even a few days later I am shell shocked. It’s been quite a surreal week.

Here’s the post

Have you done something that you have to pinch yourself because it doesn't seem real?

I am today...


OMG, I never thought that I would write a book.

But here we are. My book is now available to buy on Amazon.

Tonight many of my friends will be coming down to Sidmouth to celebrate the launch of this book with a pasty, a glass of wine, some music and a couple of great speakers.

Thank you to everyone for helping me to get to this point in my new business.

So many people to thank.

You have all played your part in my journey and I realise now the importance of surrounding yourself with great people.

I will be thanking you all this evening.

I want to shout out Vic Williams because it was he that inspired me to do what I'm doing now. He inspires so many people. Thank you, Vic. He's my MC tonight!

Richard Carpenter who has guided me from my first day of being self-employed. Thank you for believing in me.

John Lamerton for being so enthusiastic in helping us small business owners, for writing the foreword for my book and for being the headline speaker this evening. Cheers Lammo

My book friends for inspiring me to write and for adding a testimonial to my book. Amanda C. Watts 💖, John Espirian Lynda Shaw PhD, Stuart Mason and Zoe Whitman FCCA

To Michael Heppell for inspiring so many people to Write That Book. You certainly inspired me.

Odessa Sherreard for just being lovely and for all your support. Thank you

Hayley Smith for not pulling her hair out or shouting at me whilst pulling the book together. It would have just been an ebook without Hayley. Thanks, Hayley, see you this evening.

Al Gibson who deciphered my writing to make it look good. What a top editor! Thank you, Al

My gorgeous daughter Jessica Cover designed the covers. Awesome work. Megan Leeds for supporting me and being a great cheerleader.

And finally Debbie Leeds, my wonderful wife. She believed in me and told me to set up on my own. Always there in the background supporting me. Thank you, Debs ❤️

I am so excited as there is so much planned for today. A live show all about books at 12:30 here and the Big PArty this evening.

Thank you to everyone else for the part that you played. I love you all ❤️

If you want to buy the book.

101 Ideas for LinkedIn - Content Made Easy




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 4,359 impressions, 115 Reactions, 245 comments, and 7 Reposts

You can view this post here

THURSDAY 17 November 5,659 impressions

The day after the launch and I wanted to keep the fun going, so what better than a photo of me playing my song at my book launch?

To see me with a guitar makes it even better, so I had to have a photo didn’t I?

What is the furthest that you have travelled for a book launch or similar event?

I'm not a fan of driving. Especially when it's cold, dark and raining🤦‍♂️

I even created LinkedIn Local Sidmouth to save me from travelling out of Sidmouth 😂

This was me last night at my book launch. (I had to get the guitar out eh?)

WOW - What a night!!!

I launched my book here in Sidmouth at the wonderful Kennaway House. It was a filthy night but people still turned up to celebrate with me.

It was truly incredible to chat with people and listen to the motivational talks from Vic Williams and John Lamerton. Thanks guys very motivational.

Two people I spoke to are going to write a book too!

But it was talking with people that was the best for me. People who had travelled miles to come.

Matt Young did 123 miles round trip from Barnstaple, Lisa Bailey-Brown did 156 from Bodmin and John Espirian did an epic 210-mile round trip from Newport in Welsh Wales. How special is that?

We also had superb people from Torquay, Plymouth, Taunton, Chard, and Yeovil

I'd just like to say Thank you to everyone for coming last night. YOU made it an incredible event that I'll never forget and I cannot thank you enough.

How far did you travel then?




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 5,659 impressions, 121 Reactions, 128 comments, and 1 Reposts

You can view this post here

FRIDAY 18 November 2,506 impressions

Every Friday I create a gratitude post to try to encourage people to think about even the smallest of things that they can be grateful for.

My week this week was incredible following the launch party of my first ever book. 101 Ideas for LinkedIn - Content Made Easy. You can get your copy I had nearly 50 people at the party including excellent speakers and my family.

Heres my post.

What are YOUR highlights for this week? Wanna share the love today? ❤️

It's time for...

⭐️ 🥳 🙏 𝐅𝐑𝐈𝐃𝐀𝐘 𝐓𝐇𝐀𝐍𝐊𝐒. 🙏 🥳 ⭐️

Each Friday I share my gratitude and thanks to all the fantastic people in my network who have lifted me up over the last week.

Who has impacted your week or made it special?

If we remind ourselves of the good points in life it makes the bad points not so bad! Do you practice gratitude?

In no particular order here are the people who have been lovely this week.

My book launch was this week and if were to name everyone who made it special we'd be here until Christmas.

You know who you are and you know that I love you, thanks so much for travelling so far to come along.

If you came along to the Book Launch for 101 Ideas for LinkedIn - Content Made Easy then a big hug and Thank you to you. 🥳 🙏

It was a fantastic evening and I shall be forever grateful.

The two women in the photo and the one who went home to put our grandson to bed have been incredible this week.

My wonderful wife.

This is an extract from my speech on Wednesday.

𝘕𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘳𝘦𝘮𝘰𝘵𝘦𝘭𝘺 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘪𝘧 𝘪𝘵 𝘸𝘢𝘴𝘯'𝘵 𝘧𝘰𝘳 𝘰𝘯𝘦 𝘱𝘦𝘳𝘴𝘰𝘯. 𝘋𝘦𝘣𝘣𝘪𝘦

𝘠𝘰𝘶 𝘢𝘭𝘸𝘢𝘺𝘴 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯 𝘮𝘦 𝘢𝘯𝘥 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 100% 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘢𝘺. 𝘞𝘩𝘦𝘯 𝘐’𝘮 𝘥𝘰𝘸𝘯 𝘺𝘰𝘶 𝘱𝘪𝘤𝘬 𝘮𝘦 𝘶𝘱 𝘢𝘯𝘥 𝘸𝘩𝘦𝘯 𝘐’𝘮 𝘶𝘱 𝘺𝘰𝘶 𝘣𝘳𝘪𝘯𝘨 𝘮𝘦 𝘥𝘰𝘸𝘯.

𝘔𝘦𝘦𝘵𝘪𝘯𝘨 𝘺𝘰𝘶 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘵𝘩𝘪𝘯𝘨 𝘵𝘰 𝘩𝘢𝘱𝘱𝘦𝘯 𝘪𝘯 𝘮𝘺 𝘭𝘪𝘧𝘦 𝘢𝘯𝘥 𝘢𝘴𝘬𝘪𝘯𝘨 𝘺𝘰𝘶 𝘵𝘰 𝘮𝘢𝘳𝘳𝘺 𝘮𝘦 𝘸𝘢𝘴 𝘮𝘺 𝘨𝘳𝘦𝘢𝘵𝘦𝘴𝘵 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶

Also special thanks to Megan and Jessica, my two daughters for always being there. It was a real family affair on Wednesday. I love my family and I am truly blessed. ❤️


I am so pleased to name Vic Williams and John Lamerton for their awesome talks on Wednesday.

They tailored their stories to focus on books and making a difference and I realised this week that I too can help people with my experience, energy and motivation.

Please share your gratitude for your week and have a wonderful weekend.

Thank you ❤️




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 2,506 impressions, 84 Reactions, 90 comments, and 0 Reposts

You can view this post here

What a week. Well it’s not every day you have a book launch party so this was always going to be one to remember. My content this week centred around my book launch and trying to get as many people talking about it as possible and I think I didn’t do a bad job.

I had a good use of images and my branding was all over anything that I put out too. My yellow T Shirt was a jolly good buy.

A massive spike in the impressions

Last Week 18,177 impressions and 561 engagements

This week 25,751 impressions and 1,256 engagements

I guess this is not a surprise considering everything that has happened this week. I wonder how big a drop I get this week? I need to think of some angles to get those numbers up eh?

How was your week? And how are you getting on with your content ideas? Maybe you’d like to buy a book.

If you do, just hit the button below.

If you need a hand or just want to get in touch. Please connect with me on LinkedIn

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