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What content is best for LinkedIn?

Every day I create content on my beloved LinkedIn. I do it to help people and to make sure that I am front of mind. Every Saturday I review what I have done and share it here on my blog.

It is turning into a decent library of content which I will be able to re-purpose but it also helps me with what I am doing so that I keep sharing good content. Maybe this would be a yearbook one day?

Let me know what you think. Please do not compare yourself to me. Compare yourself to the you of yesterday, last week or even last year. Are you making improvements?

Here's this weeks breakdown. Please let me know if you'd like to see anything else.

WEEK Commencing 24 September

Views Last Week 1,400 Down again

Views This Week 1,421 Up but the chart says that I am 40% up? Views this week were massive. In July though I had a spike which I lost this week. Great to see that activity has increased this week. My public appearances this week have helped.

Hashtag Follows Last Week 38 up 2

Hashtag Follows This Week 41 another three added.

SATURDAY 24 September 1,164 impressions

What did you forget?

I’ve been so busy this morning that I forgot to create my LinkedIn post as usual 🤦

I talk loads about consistency

So I need to practice it too eh?

Are you consistent with the things that you do? Do you create content at regular intervals?

It’s not about posting every day. It’s about routines and habits.

Let me know what you forgot this week and what we’re the ramifications?

Have a fantastic weekend




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,164 impressions, 22 comments, 18 Reactions, and 0 shares

You can view this post here

SUNDAY 25 September 1,346 impressions

We had our carnival this week so I thought this would be a good topic to share how we are getting back to normal.

Do you have a carnival in your town?

What do you love about the carnival season? The fun of the fair, the celebration of the night sky or is it the coming together of the community?

I love this season.

We had our carnival last night. The first one for three years and it seemed like the whole town came out to celebrate.

We even met up with family and had a few beers and ended the night at The Radway Inn for some live music.

What a truly incredible spectacle to see so many floats with all their lights blazing and the sounds banging. How much work have they done?

Plus they raise so much money for charity with bucket collectors and the obligatory float with a target to throw your loose change!

Then when all that is over there was the fun fair. It's great to get back to normal after all the disruption of the past couple of years.

I hope that you have as much fun when the carnival comes to town!

Where is the best carnival and do you have a photo of a more illuminated float?




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,346 impressions, 37 comments, 17 Reactions, and 0 shares

You can view this post here

MONDAY 26 September 1,332 impressions

Another Monday, another video!

How do you write a catchy post on LinkedIn?

Maybe this will help you?

If we do not create our own content, then how will people know about us?

Every week I produce a short video to give you 5 ideas to come up with a post for LinkedIn. Some topics that will form the basis of your content.

We are at Week 39. This week these are my ideas.

✅ Carnival Season

✅ Mince Pies and Quality Street

✅ October Starts on Saturday

✅ The Biggest Coffee Morning

✅ TV Dramas

In the video, I expand on these ideas to help you to create something that is personal to you and shows off what you do to help people.

Watch the video, scribble down some ideas and let's see some new content. Shout if you want a hand, or why not check out one of my workshops in my LinkedIn Learning Academy (Link on my profile page)

We can all create content, it's just a case of having a go and seeing what happens.

What's the best that can happen?

Good luck




#15minuteguy 👈 Follow this hashtag to see more of my content

Previous Week

I had 740 impressions, 16 comments, 14 Reactions, and 1 share 239 views with 106 minutes watched by 231 viewers

This Week

I had 1,332 impressions, 31 comments, 20 Reactions, and 0 share 361 views with 141 minutes watched by 345 viewers

TUESDAY 27 September 1,973 impressions

I have a panel tonight. It will be a great event , but I wanted to drum up a bit of interest and also let people know that even though I look calm and confident that we all doubt what we do.

Here’s what I wrote

Is it scary sitting on a panel? Have you done it? Do you like watching panels?

Here are my thoughts on the trepidation that we may feel at being out in the open.

I've been asked to sit on a panel this evening and I cannot wait. Ok, I am a little nervous, but that's only because I care.

The way that I see it is that I wouldn't have been asked if the organiser didn't think I'd be able to help. I've been chosen because I know a lot about the subject matter.

Social Media. (LinkedIn Specifically for me)

The other experts know about Instagram and Tik Tok etc.

So we are all knowledgeable about social media which means that it will be a great discussion and wonderful networking opportunity too.

Many of the people coming tonight want to know more about the topic so may not know as much as us and if I get a difficult question, I'll just be honest and say that I do not know.

The best bit for me is all the networking before and after the formal bit. Be great to catch up with Lisa Bailey-Brown, the aweomse Vic Williams and Odessa Sherreard.

I'll obviously get to meet my co panelists James Brooks and Jonus Hawkins too.

Our host this evening is the delightful Becky Craven and she is 'paying us with CAKE'. What's not to love?

If you wanna join us there's a few free tickets left.

Do you have any other advice for me please?






#15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,973 impressions, 45 comments, 13 Reactions, and 0 shares

You can view this post here

WEDNESDAY 28 September 1,110 impressions

I keep being tagged in tag walls on people posts, but I do not think that they realise the ramifications, so here’s my attempt to explain what it means and why we should reduce the number of tags that we put into our content.

Here’s my post today.

Do you like tag walls in posts? Do you use them?

Did you know that they WILL MESS UP with your reach?


𝐇𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐲 𝐰𝐞 𝐭𝐚𝐠 𝐩𝐞𝐨𝐩𝐥𝐞

If you tag somebody in your post by hitting the @ sign and then adding their name they will get a notification.

Sounds great eh?

A guaranteed comment on your post. Fantastic if you tag them because they are an expert. They will feel touched that you think of them and share them with your network.

𝐁𝐮𝐭 𝐰𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐝𝐨 𝐭𝐨𝐨 𝐦𝐚𝐧𝐲?

If someone doesn't visit your post the algorithm will penalise you. If you tag multiple people and they do not comment either your penalties mean that you are harming all the hard work that you have done on here.

Please resist tagging multiple people, unless you know that they will comment on your post.

One or two is fine, but a whole wall of people? Is it really going to help?

What do you do when you see that you are tagged in a post?




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,110 impressions, 40 comments, 17 Reactions, and 1 share

You can view this post here

THURSDAY 29 September I had 1,214 impressions

I was on a panel this week and a fantastic event, so I obviously had to shout about it. I put the photos into a document post. It didn't do as well as other peoples posts so next time I have multiple photo’s I will do it differently.

Great event and a great chance to share what we got up to.

Here’s the post that I created.

Have you been to a fantastic event this week?

Let us know what makes a great event.

Becky Craven has created a lovely event called the Exeter Creative Networking Hub and this Tuesday I was honoured to be asked to be part of the panel of social media experts.

We had a fantastic evening, I met some lovely people and caught up with some of my wonderful friends.

I even finally got to hug Lisa Bailey-Brown. You know what this Covid thing has been like.

The highlight for me was meeting the incredible James Brooks who was so passionate about Tik Tok and BEING BRAVE.

The questions from the floor got everyone thinking outside the box including me. You know that they? Every day is a school day and this day was one of those.

These awesome photos were taken by Alex Toze, Thank you sir.

Who knew that being on a panel could be so much fun?

Thank you Becky and everyone for all your kind words. When's the next one?




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,214 impressions, 16 comments, 23 Reactions, and 0 shares

You can view this post here

FRIDAY 30 September 1,423 impressions

How was your week? Do you like to reflect on what happened?

I'm sharing my gratitude today, well it is Friday eh?

⭐️ 🥳 🙏 𝐅𝐑𝐈𝐃𝐀𝐘 𝐓𝐇𝐀𝐍𝐊𝐒. 🙏 🥳 ⭐️

It's so easy to just get on with things, but if we reflect we can see how far we have come and feel gratitude, for even the smallest of things.

I recently joined the 1% Club with John Lamerton and Jason Brockman to help push my business forward.

Their philosophy is to make 1% gains each week and I have done that this week. So my first thanks are to the two J's.

Thanks also to Becky Craven for her awesome Exeter Creative Networking Hub that I was a panellist for this Tuesday.

Thanks also to James Brooks and Jonus Hawkins for being super cool co-panellists.

Thank you to Vic Williams for saying YES. (Watch this space)

Thanks also to Ian Ross and Lorraine Ellison for inviting me to their super group on Wednesday evening.

Thanks to the super lovely John Espirian for rallying some of his friends to make a video to cheer up our friend. So proud to be part of this initiative. Thank you John ❤️

And finally Thank you to Des O'Neill for reminding me that although there are some small-minded meanies in this world, there are many many more lovely people who just want to help.

I have had a wonderful week and am truly blessed to have so many amazing friends (many from LinkedIn).

Let me know how your week was and feel free to share the love with anyone who has stood out this week for you.




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,423 impressions, 58 comments, 18 Reactions, and 0 shares

You can view this post here

Not a bad week eh?

The graph says I am down 3%

Last Week 11,581 Impressions and 455 engagements

This week 12,721 Impressions and 433 engagements

That is actually up on last week, so why does the graph disagree?

My views to my profile were much higher which is what we all want. If people see your profile that know what you do!

I hope that this helps you with what you are doing. Shout if you feel that I can help. My book is nearing completion, so please keep an eye out for it.

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