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What Content do I need to write to grow my personal brand on social media?

How are you doing this week?

Are your contact details up to date?

I have created this video for you to help make sure that you have everything that you need in your contact details. Make sure that you are up to date. Have you added Calendly and linkTree? ALSO, do you have your birthday visible? Watch the video to see WHY your birthday is important.

Are your Views DOWN

The reach on LinkedIn is dropping so please do not feel disheartened. It's the same for all. of us. All you need to do is keep with it.

Make those posts good, but not too many a week. It's all about the networking and consistency, so remember your Daily Habits. There are 5 more ideas for you here too.

Thanks for reading this every week, let me know what else you'd like to see.

Have a fantastic content-rich week!


Here are your Five Content Ideas to Build Your Brand

I had quite a few ideas this week and with Mother's day and Red Nose day, I have some easy ones too!! If you are ever stuck, come back and have a look at this email. Save it somewhere. Or find my blog on my website. I do a breakdown each and every week about my post so there's loads of content there! Watch the video I also turn this into a video for you and post it every Monday on my LinkedIn Post. This is another example of consistency. When are you going to do a weekly video? Here's Mine Content is everywhere. Even looking at your photos on your phone will spark an idea. I was building an Ikea unit at the weekend and took a photo of that little plastic thing for banging in the nails. It'll be a post about simple ideas! What have you been up to that you can take a photo of? Here are those ideas. Have fun, but shout if you need a hand. You know that I am here to help

1 - Red Nose Day

Red Nose Day is on Friday. In the UK we do this fundraising thing to raise money for amazing charities and we purchase a little red nose. We also do silly things to raise money. I once shaved off my hair! What are you doing for Red Nose Day? Do you do anything silly? Do you sit in a bath, a custard all day long? Do you help with other charities? Do you have a CSR policy in place in your business?

2 - Sleep Awareness Week

This is so important, I was talking to a friend of mine who was up at 4:00 AM and I'm just wondering how many other people are struggling with sleep. On the podcast, The diary of a CEO he is talking with Matthew Walker, who's an amazing guy who talks about sleep. Well worth checking out. So talk about your top tips for sleep. Anyone you know is a sleep expert maybe, or share what you are doing. What about some good podcasts that help you to sleep? That's my go to!

3 - Write to Your Specific Customer

I did a post this week specifically to one person because of something that she said. When you start writing to one person, it really makes it easier to create a post on LinkedIn. So think about something that's happened to you in the last couple of weeks and actually write a post as an answer to your customer. It'll really make you think about some of the things that you do, but it'll also really help everybody else that this resonates with too.

4 - Cheltenham Festival

It is the Festival this week. All the fun of horse racing and if you remember, three years ago, that was the last big event before we went into lockdown. In fact, I was on a train that went through Cheltenham and I was petrified that we'd pick up a load of festival goers. Do you like horse racing? Do you follow horses? Do you have any top tips? Maybe you've got a tip for the festival this week. £20.00 each way bet would be a great post eh?

5 - Mother's Day

And finally, don't forget our wonderful mothers. Sunday is Mother's Day. What are you doing? What mothers do you want to shout out? I've got a stepmother and she is absolutely incredible. So she will be getting a bunch of flowers and a zoom call. (we have a wedding the day before so we are at different ends of the country). Are you doing anything special for your mum? Maybe you have to organise your kids to do some nice things for their mum. I can remember doing that . What about a photo of your mum to cheer us up on Sunday?

That's my thoughts. Anything that you'll use? I hope that this inspires you to create some content this week. But if you have any questions you know where I am. By creating content you will stand out. People will see you as an expert and you'll get more connections! Have fun! That's what it's about eh?

Remember what you need to do each day? It's all about creating a habit!

You should aim to do most of these actions every day!!

  • Check your notifications and respond to any comments.

  • Answer any messages

  • Respond to any connection requests

  • Make a note of your numbers for monitoring

  • Comment and like posts

  • Consider writing your own post. PLEASE aim to write ONE post per WEEK

  • Connect with someone

If you get stuck, just shoot me a DM on LinkedIn

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