My Week on LinkedIn Week 29

Every week I compile a review of all of my content for the week to give you an idea of what works and what doesn't and some insight into how and why I am posting different topics.

Here's the current view numbers. Not bad considering I've only got 5,337 followers.

Here's my blog this week.

My Views chart is say that I am down 20% but the overall number is 1,605 which is higher than last week's 1,589. Yes, I do not get it either. This 1.605 number is the number that you should be monitoring as this is the number of people who have viewed your profile in the last 90 days and you should be seeing this increase in time.

Also, when you are looking at this screen you’ll see the last 5 people who have looked at your profile, you should consider sending these people a connection request as they will actually know you as they’ve had a peek!


I met with John Espirian on Friday and took this great photo to record the day. I could have just talked about the meeting, but I tried a different slant.

My post was about meeting our heroes. We’re told not to meet them because they are not what they seem. This was not the case with John.

Here’s the post in full.

Do you ever meet your heroes? Is it true what they say about meeting them?

I do not think so.

They do say that you should never meet your heroes don't they?

Yesterday I finally got to meet the legend that is John Espirian and what a delightful human being he is.

Funny, kind, knowledgeable and just a loveable guy.

I also finally managed to meet another legend in her own lifetime, the lovely Clare Carroll. We keep talking about catching up as we only live 7 miles apart. But it never transpired.

But it took Super John to make it happen.

We had a lovely lunch in Exeter and managed to get together with the lovely Clare Suttie and Ben Masters.

We put the world to rights and discussed LinkedIn as well all kinds of other topics including campervans with Hottubs and should our kids go to university.

What happened when you met your hero?




I had 4,173 impressions, 49 comments, 30 Reactions, and 0 shares

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SUNDAY 17 July

World Emoji Day. I actually suggested this as an idea to post the previous week. I thought that I would have a go too and had a bit of fun on a Sunday and had over 1,400 impressions with lots of engagement.

Here’s the post.

Today is 🌍 Emoji Day!! Let's celebrate 🎉 🎊

Do you ❤️ emoji's?

Or do they make you cringe? 🤦‍♂️

Whatever way you look at it though people love 💕 adding the odd emoji’s into their text. 😂. I'm in the middle of writing ✍️ my book and I keep feeling that I should add one in here and there. But I guess not for books?

Where do you use emojis?

Are they fun 🤩 or are they childish? 😱 or do they help add a bit of extra feeling 🤷‍♂️ when you are trying to capture attention and engagement with your content? (Maybe a selfy will help 😂)

Let me know your thoughts and your best examples of where cleverly positioned emojis have helped you.

Come on, let's have some emoji FUN 🤩 today.




I had 1,405 impressions, 52 comments, 10 Reactions, and 0 shares

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MONDAY 18 July

Monday Nudge Video

As you know I’ve been seeing the number of engagements slipping on this post. I will keep doing this on a Monday because I said that I would do a video each week.

Here are my numbers from previous video.

This post had 380 impressions with 71 views of the video and 44.6 minutes watched!

You can view this post here I am up this week which is great. I improved the hook this week!

Here’s the post.

Do you struggle with content ideas? 🤦‍♂️ What will you post on your LinkedIn this week?

Every Monday I create my Monday Nudge. This gives you five topics to talk about on LinkedIn to help you to create content.

Content is everywhere, but if you want a nudge, then here it is.

Five content ideas this week. (Watch the video for more detail)

✅ Paddle Boards

✅ Networking

✅ Choosing from the menu.

✅ The Heatwave

✅ Last days of school

I also produce this as a blog on my website and a newsletter so get in touch if you want more help.

What are you going to talk about this week? Go on, get creating your content now!!




This post had 602 impressions with 9 Reactions and 9 COmments 114 views of the video and 65.9 minutes watched!

You can view this post here


I gave a little cheeky plug for my upcoming book. I was updating my excuses for why people do not post on social media and spoke about how we can all come up with an excuse to not do something. I also added an excerpt too.

I also tagged my friend Lynda Shaw because she is a neuroscience specialist and with her views, I could add gravitas to the discussion. I sent her a message to ask her to comment. This not only gives me the backing up of what I worte, but also helps Lynda to get some views on her profile too.

But do not crazy with the tagging. The algorithm will penalise you if you tag people who do not then comment.

Here's the post in full.

Do you make excuses? Even when on LinkedIn and you end up not creating a post?

Come on, be honest.

We all do, don't we? "I cannot do ABC because of XYZ."

It's natural because the brain is telling us to be safe and think about the threats. If we just went into everything (you know, as little kiddies do) we'd end up in all kinds of trouble, so our brain makes sure that we are protected.

But it's these feelings that can stop us.

I'm writing my first book at the moment and I thought I'd share with you my ramblings on the top reasons why we do not post on LinkedIn.

Let me know if I have missed any and I'll add them to the pages.

𝐄𝐱𝐜𝐮𝐬𝐞𝐬 𝐰𝐡𝐲 𝐰𝐞 𝐝𝐨 𝐧𝐨𝐭 𝐩𝐨𝐬𝐭.

I run through all these excuses during my training because we all like to have an excuse of why not to do something. It’s our brain’s raison d'etre, it has to keep us safe, so we tell ourselves all these excuses (and more) as to why we shouldn’t post.

🤦‍♂️ I’ve got no idea what to post

🤦‍♂️ People will dislike me for being too much in their face

🤦‍♂️ I am busy working on the perfect content for me to share.

🤦‍♂️ My connections don’t care about seeing my posts

🤦‍♂️ People already know what I may write about in a post

🤦‍♂️ I do not want to get judged as I’m too afraid of posting

🤦‍♂️ Posting is too complex; only influencers should be posting.

🤦‍♂️ It’s just not my thing, I only like scrolling.

It’s time to pull on your big person pants and just go for it. What’s the best that can happen? I tell you what can happen in the next part of the book with ‘Reasons to Post.

Stop it with the excuses, they are just excuses.

The book will be out by the end of the summer so keep an eye out, but please stop it with the excuses.

Just go for it, you've got this.

I'd love to know what Neuroscience expert Lynda Shaw PhD thinks about this.

If you have any better excuses let me know, but please just have a go. Tag me and I'll leave you a lovely comment to give you encouragement.





I had 1,626 impressions, 27 comments, 45 Reactions, and 0 shares

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I have just launched a new LinkedIn Daily Habit Workshop, but in ONE session and not the whole week that is tried and tested. This is because someone said that people may not be choosing my workshop because it is 5 days of commitment and I should try it in one session.

This is my test for August. Will people buy the 90-minute session instead of the daily one? To find out which day would be best I did a poll.

What day is best for you for a training day?

Do you have a preferred day for training?

Is it the beginning of the week so that you are fresh or do you prefer the end of the week when you are done in with work and want a little light relief?

I hear so many excuses for not doing training and the wrong day is a great topic for debate, so what do you prefer?

Let me know what day makes your heart sing






#15minuteguy 👈 Follow this hashtag to see more of my content

Here’s the results so far.

I will ignore the results and go for the Friday after all as this fits in with a couple of people who I’d like to take my training.

I had 2,615 impressions, 48 comments, 8 Reactions, and 0 shares 72 votes

You can view this post here


I was inspired by a post that I saw bemoaning a new venue for a conference. It’s all about how we adapt to change so this is what I wrote about today.

Here’s the post.

Do you like change? Do you embrace it? Or do you hanker after the old ways?

Having just seen a controversial post about a big conference that is happening at a different venue than normal I was wondering how well we cope with change?

We do like routine and familiarity don't we eh?

I guess it's what we are used to and any change is a bit of a shake-up. But sometimes we just have to go with the flow because change is good.

It can help us to be resilient and teaches us new ways of thinking.

Here are some other benefits of change

✅ Internal change can make you a better person

✅ Refreshes our attitude to life

✅ Helps us to break the routine

✅ Replace old things with new things and ideas

✅ New opportunities to improve things and our lives

What do you love about change? And how do you embrace it?

Do we really want to stay the same?





Have you noticed that I have added an extra hashtag to my posts? My URL includes 15 Minute Guy so I thought that I am wasting a hashtag by putting it in at the end of my post as a hashtag.

With LinkedIn, the first three hashtags make up the url for the post. Your personal url is also in the main url for the post so I do not need it in twice.

I do however want people to follow my hashtag so I’ll keep promoting it with a follow emoji.

Currently, only 7 people are following this, if you follow this hashtag you’ll see more of my content! I’ll keep you updated on the growth of the following.

Why don’t you humour me too? #15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,638 impressions, 38 comments, 18 Reactions, and 0 shares

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FRIDAY 22 July

The previous day I went to a musical and was moved by the performance so I spoke about the power of music in my post today.

Here’s what I had to say. Note the engagement in the comments and how I drove the discussion!

Does Music move you? Move you to tears even?

Last night I was fortunate enough to see a musical at Plymouth Theatre Royal with Mrs Leeds. It's the first 'BIG' show that we've seen in goodness knows when.

OMG. Yes, I was moved.

The opening number was incredible and the pace kept up throughout with an amazing cast of brilliant actors all singing and dancing to entertain a packed theatre.

The musical may not be everyone's cup of tea as it was based on the songs of Meat Loaf called Bat Out Of Hell.

It's amazing how many brilliant songs he and Jim Steinman wrote, needless to say, we had a wonderful evening and it got me thinking about the power of music.

How does music inspire you?

What songs get you going? Are they power ballads like Meat Loaf or more uplifting songs like Katrina and the Waves - Walking on Sunshine or Queen - Don't Stop Me Now. or do you prefer a bit of classical?

Let me know what music you play to help you.





I had 2,001 impressions, 45 comments, 11 Reactions, and 0 shares

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Overall a much better week than last week!!

And here's the proof

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