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How My Content Works On LinkedIn

NEW WEEK Commencing 10 June

If we create content, why not review how your content does each week? This is my weekly blog that shares my content from the previous week with my ideas and how they have performed.

I share my analytics too, so that you can see what I get up to and maybe use my information as some sort of benchmark.

My numbers fluctuate all the time, some weeks it is crazy while other weeks seem dead by comparison, but the overall trend is that I am increasing everything on a month-by-month basis and you will too if you are consistent and use LinkedIn regularly.

This is why I teach my 15-Minute Daily Habit. You can actually do LinkedIn in just 15 minutes a day. That’s 65 hours a year. How cool is that?

Here are my thoughts and numbers for this week.

Views Last Week 2,232 - We were up!! I had 186 people looking at my profile in the previous seven days

Views This Week 2,289 - that’s a staggering increase of 37% and a massive 250 people looking this week!!


Last Week 7,786 added another 32 on the previous week

This Week - 7,851 which means that I 65 more followers this week. Very Low, twice as many as last week!!

465 Search appearances for the previous week! 470 searches this week which is increasing.

Hashtag Follows Last Week 151

Hashtag Follows This Week 152 Another new follower

SATURDAY 10 June 383 impressions

When you are thinking about the content you need to keep an open mind and be thinking of content when you go about your daily life. This post was inspired because my wife purchased this new to us chocolate bar.

I’ve seen it in the store before but couldn’t understand why you’d put savoury snacks into sweet chocolate. But, as it was in the house, I tried it.

WOW. It tasted amazing and therefore a post was conceived. It had great engagement but weirdly had an extremely low impression count.

Could you write about a new tasting experience?

Do you try NEW THINGS?

Honestly, I would never have picked up this bar of chocolate from Lidl. But Debs did the shopping this week and came home with this weird combination. 🤮

Who puts salted pretzels in chocolate? 🤦‍♂️

A GENIUS. That's who. 🥳 ⭐️ ✅

Who knew it would taste so good?

And that's the thing eh? We never know.

So just give it a go.

What things have you tried that you would not have tried under normal circumstances?

Keep it clean please 😂

Have you tried this chocolate?

Happy Saturday

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 383 impressions, 21 Reactions, 68 comments, and 0 Reposts

You can view this post here

SUNDAY 11 June 13,999 impressions

The previous evening I had been out with my band at a local pub performing. It was such a great atmosphere and the crowd loved what we did I captured some footage of them all joining in.

Video isn’t the best medium if you want lots of engagement or a high impression count, but it is great for getting people to see you, the real you and what you do.

509 people actually viewed this video so it can’t be bad and I had some great comments too. What do you do that you could share in a video?

Do you do anything outside of work that we don't know about?

Are you an actor, do you juggle or what about your white water rapid competitions that you keep winning?

I was wondering what we get up to when we are not working or sharing content on social media.

So here is what I do

I sing.🎤 I also play the guitar. 🎸. and it's red like this one!!

I love singing and being part of our band.

This video is what I saw last night when we played the Nag's Head in Lyme Regis in Dorset. A pub full of people singing along with us and having a great time.

The energy and fun in the room were incredible and everyone had a wonderful evening. We've been booked for New Year's Eve and there's talk of us doing a 50th Birthday for one of the audience.

It's a real distraction from the day job, so much fun and we get a bit of pocket money too, so basically a hobby that pays for itself!!

💚 What do you get up to?

💛 Share your photos of you 'doing your thing'

I especially want to see some re-enactment photos, please.

Have a fantastic Sunday

#15minuteguy 👈 Follow this hashtag to see more of my content

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I had 3,999 impressions, 24 Reactions, 37 comments, and 0 Reposts

You can view this post here

MONDAY 12 June 1,456 impressions

Every Monday I create the 5 Ideas Video that tags alongside my Monday Nudge. This is a weekly email with 5 ideas for content.

When I am training people who are worried about creating content I always say to get a theme set to make it easier. Start off with just one per week.

You do not need to create content every single day.

But why not create a Themed Day once a week?

Monday Motivation, Tax Tip Tuesday, Wonderful Wednesday. Thinking Thursday and Fun Friday or whatever other alteration that you can find.

Just once a week will be more than 99% of people on the platform and also give you something to focus on for the week.

Do you find it difficult to come up with ideas for content?

If you want to join me on my paddle board here are 5 ideas to help you this week.

This week I did something different!! I was on my Paddle Board!!

Here are five ideas for content this week:

💚 Mens health week - Discuss mental health and well-being for men.

💛 The Ashes - Explore our love for cricket and why it captivates us.

💚 National food nutrition week - Emphasize healthy eating habits and share recipes.

💛 Father's Day - Celebrate fathers and share ideas for the occasion.

💚 Trooping the Colour - Discuss the upcoming celebration and its significance.

Content is everywhere, you only need to look. Why not think about your passions and share what you do or why you do it? It's far more interesting than sharing what you do in your job and it gives us more insight into the real you.

People buy from people who they know, like, and trust so by sharing the real you, we get to know you, like you and in time, trust you.

Please do not worry if you think that someone will say that this is not Facebook. They are the ones with the problem, not you.

So come on what's stopping you?

I see content everywhere so why not share it? These ideas are taken from my Monday Nudge, my email that I send out every Monday before 7:00am. See my free resources in my profile if you'd like this email.

What ideas do you have?

#15minuteguy 👈 Follow this hashtag to see more of my content

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Previous Week

I only had 1,456 impressions so down again. 30 reactions similar to last week but only 22 comments, and 0 Repost. Views of the video were also down. 475 views, watched by 432 viewers with 149.4 minutes viewed.

This Week was another bank holiday.

I only had 1,032 impressions so down even more again. 31 reactions lower than last week but 72 comments which is an increase. 0 Repost. Views of the video were also down. 343 views, watched by 315 viewers with 178.5 minutes viewed.

I am guessing that this is due to people still on half term, an inset day and a huge pile of work to catch up on. My video needs to be top-notch this week. Fingers crossed this picks up next week.

You can view this post here

TUESDAY 13 June 1,703 impressions

I was off to the NatWest Boost networking event today and because the last time I was there I met these lovely ladies I thought I’d share a colourful photo and also share the secret that I do not really enjoy the first parts of these events.

I’m a little anxious, to be honest, and by opening up people see your vulnerability, but also you’ll find other people who also feel the same as was evident with this post.

In fact, another delegate dropped a message to say that she feels the same and would try to find me.

She did and we hit it off immediately.

How cool is that?

What secrets can you share about what you do and can you relate it to an upcoming event?

I also got some more photos, so more content for another day.

Do you LOVE in-real-life Networking? Or does it fill you with DREAD?

It's the NatWest Boost today with the gorgeous James Court and the wonderful Froginwell Vineyard Event Venue. But I am a little nervous.

YES. 🤦‍♂️ I look confident, but inside I feel awkward and gravitate to people I know or those with super bright colours to make my selfies POP! I want to meet new people......

Meeting new people at these events is hard and it's why Online Events are attracting good numbers.

But getting outside of your comfort zone means that you can meet lovely new people and find out what's happening locally.

If you are coming today, please come and say hi. I'll be in a yellow T-Shirt 😂 and if you are wearing bright colours then come and have a selfie or a hug. 🤗

I am with Odessa Sherreard, 🍋 Rosetta Westbrook and Katie Arscott because they were so colourful. They are also lovely ladies. I hope that they are coming again today.

And if you see someone standing on their own, they may be feeling awkward too. Go up to them and ask about them. Where are they from, have they been before, how do they know James?

We can do this.

What are your tips for real-life networking?

If you are coming, drop a comment and let me know what you'll be wearing so I can find you easily!!

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 1,703 impressions, 52 Reactions, 80 comments, and 1 Repost

You can view this post here

WEDNESDAY 14 June 3,788 impressions

Because I teach people how to use LinkedIn I see lots of things on this platform that I can share to add value. I keep seeing many people using Unicode text converters to make their content stand out.

Some people even use this to make their profile stand out, but di you know that it is not real text and therefore not indexed by Google?

This means that if I am looking for a LinkedIn Trainer and you have LinkedIn Trainer in bold on your profile it cannot read those words so I’ll never find you.

Who knew?

Apparently, many people were blissfully unaware, but they know thanks to my helpful post.

What do you know?

Are you BOLD?

I actually mean are you 𝗕𝗢𝗟𝗗. Yes 𝗧𝗛𝗜𝗖𝗞 𝗧𝗬𝗣𝗘 𝗙𝗔𝗖𝗘. Did you realise that this is an illusion?

I keep seeing people with bold headlines or big swathes of text in their content and I wanted to share a little nugget I found out recently.

There are a number of tools available to make your text 𝗕𝗢𝗟𝗗 or 𝘐𝘵𝘢𝘭𝘪𝘤 to make your text stand out.

But did you realise that this is just an illusion and the text is actually turned into an image rather than making the text different to look at?

It actually uses something called Unicode to transform the text!!

And if the text becomes an image it is unreadable by the Google search bots and the readers that vision-impaired people use to speak text.

I need that relentlessly helpful nerd, John Espirian to explain.

The bottom line is before you make your text bold, think about the sentence and whether it will make sense to those readers or Google bots.

I hope this helps, let me know if you knew this.

#15minuteguy 👈 Follow this hashtag to see more of my content

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I had 3,788 impressions, 29 Reactions, 45 comments, and 0 Repost

You can view this post here

THURSDAY 15 June 1,156 impressions

Big day for me last Thursday. Travelling up to London from Devon (3 hr + Trip) to host a panel at a big accounting conference.

And then my train was cancelled!

But I was up early so could catch the earlier train. I worry when I travel. Have I brought everything that I need with me, do I have the correct ticket, will I be on time? Those sorts of things.

Because I travel very infrequently it makes it harder so I shared this in my post too.

I also took a selfie at the station!!

This was a huge post with over 9,000 impressions and tons of engagement. This also helped because I was talking about the conference and there were more people than normal looking out for the conference.

If you have an event like this to attend, make sure that you let people know that you’ll be there and do a selfie on the train!!!

What do you do when you train is cancelled and you’re hosting a panel?


Surely South West Railway know that I get anxious when travelling 😂

No worries. I’ve caught the earlier train so I will be at Digital Accountancy Show

Cannot wait to meet Alan Broome and Hannah Campbell

Please come and say hi and wish me luck explaining to the guard😁

Here’s that selfie for you Sharon Baker FCCA 💜

#15minuteguy 👈 Follow this hashtag to see more of my content


I had 9,004 impressions, 87 Reactions, 96 comments, and 0 Repost

You can view this post here

FRIDAY 16 June 693 impressions

Every Friday I do a gratitude post.

I use it to share what I am grateful for.

ANd I shout out people who have made the week special for me.

By sharing your gratitude you are looking at the positives and training your brain to be less negative.

Go on, give it a try

It's Friday, and you know what that means—it's time for my gratitude post!

Who or what made your week special? Give them a shout-out and share your little wins!

⭐️ 🥳 🙏 𝐅𝐑𝐈𝐃𝐀𝐘 𝐓𝐇𝐀𝐍𝐊𝐒. 🙏 🥳 ⭐️

Expressing gratitude not only brings happiness but also leads to better sleep, a calm mind, and possibly even more friends.

It's like having a superpower for your well-being!

I have had an amazing week and once again it is down to all these awesome people.

First Up Dan Cockerton

OMG Dan, you must be BUZZING. What an amazing day it was at The Digital Accountancy Show so much to see and do.

Congratulations on an epic event. Beyond our wildest dreams. So many amazing comments as I was chatting with everyone!! You and your team did us proud. Gotta shout out Jordan Vickery too eh? Thank you, Dan. 🙏 ⭐️ 🥳

You two guys SMASHED it on the How To Hub stage yesterday in a capacity crowd. Standing room only and so many awesome questions too.

I had so many great comments about the panel, so Thank you both so much for making me look good 😂. It was lovely to meet you both and hear how you are WINNING BUSINESS on LinkedIn.

Thank you Hannah and Alan ❤️ 🙏 ❤️ 🙏 (one each)

Big up to Scott Scarano ❤️‍🔥😈🥶 for having me on his Accounting High Podcast a few weeks ago. It is NOW LIVE 🥳 ⭐️ Over an hour of great questions and was made to feel so welcome. Thank you Scott ❤️ 🙏

And Finally The Traffic Lights!

Huge love for Becky Craven and Odessa Sherreard. We were plotting when we met up at the awesome NatWest Boost organised by James Court at Froginwell Vineyard Event Venue

Such a lovely day, an awesome talk and a great opportunity for this colourful photo. Stay tuned, something EPIC is on its way. Thank you, Becky and Odessa ❤️ ❤️ ❤️ ❤️ ❤️ 💚 💛

Who or what has made your week special?

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 693 impressions, 43 Reactions, 84 comments, and 0 Repost

You can view this post here

What are my thoughts on this week?

My week didn’t start off that well with my chocolate post, but it was a lovely sunny day on Saturday so not many people were online. But the engagement soon picked up during the week with my two networking events and my high-engaging post on Thursday.

Everyone is back to work now so we’re back on social media, but do think about the weather, people may be out enjoying the sunshine than sitting on their devices.

I’m pleased that my content is picking up, but I am consistent and I post every day.

Your content only needs to be once or twice a week and build on that. Pick one day per week and stick to it. WHen you get confident add another day and keep adding days until you feel you are able to sustain that level.

It may only be a couple of times a week, but if you can stick to that consistently then you’ll be fine.

Don’t run before you can walk.

Here is the breakdown.

Last week I had 14,552 impressions and 612 engagements

This week it is up a staggering 30% to 22,711 Impressions and 769 engagements.

Just goes to show what a networking event can do!!!

Here are my 6 best performing posts this week.

If you want a hand with your content please get in touch, and sign up for my weekly email that gives 5 new content ideas each week. I call it the Monday Nudge Sign up here

Connect with me on LinkedIn too.

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