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How My Content Performs on LinkedIn™️ - Your chance to see what works for Content on Social Media

NEW WEEK Commencing 09 December

Every week, I go into my content from LinkedIn and review everything that I do. It gives me a chance to stop, reflect, and check to see what's working. 

It also means that I have some content for my website blog and something to share with you so that you can get ideas for content yourself.  You can also see what works and what doesn't and get a bit of an insight into how I create the content that I do.

Profile Views;   

Previous Week

The overall number has dropped below 2,200 to 2,157 and in total, I am down just 1% with 178 profile views this week.

Views   This Week  

I have seen another 1% drop in profile views but back up to 187 views in one week.  Not bad considering the number of people on LinkedIn at the moment.  Strange times when people are thinking about Christmas and the year ends!!


In the previous week, I now have 9,029 followers, an increase of 47 which is similar to last week’s increase!

This Week - 

Up to 9,083 followers with an increase of 54 more followers!!

545 Search appearances for the previous week and 802 searches this week which is a much bigger increase

 Follows  Last Week  174

 Follows  This Week  174 Still no change.  This has been static for a few months

SATURDAY 09 December 2,219 impressions

On Saturday, I talked about vision boards. We're getting to that time of the year when people are starting to think about what to do next year.  I did a vision board last year and I thought maybe I'm going to do one this year and see what other people think.

Because of the energetic photo, I was lucky and got an awful lot of engagement.

Do you do a Vision Board?  Is it Woo Woo or a good idea?

I did mine last year and I want to do it again, but should I be deflated because not everything on my board is completed yet?

The Lovely Lisa B. helped me last year and maybe we should have a re-vist and do another live show?

I'm pleased because I have had a brilliant year and it is going to end with a huge bang.

But I'm also fed up because some of the things on my Vision Board haven't happened.

Does this prove that vision boards don't work?

Of the 12 items on my board, I have hit 6 of them

And that's what I'll focus on.

💚   My podcast is established - nearly 100 episodes

💛   Spent QUALITY time with the family

💚   I've done more music this year

💛   I'm getting into a Tik-Tok flow

💚   I did a load of Speaking Gigs

💛   We sorted out the Car

Stop focussing on the negative

Or is it a case of re-framing?

What do you reckon Tracy Irwin? You're goal-setting workshop was awesome. (I'll get that session booked in the diary)

What are your feelings towards Vision Boards?

Have you done yours for 2024 yet?

Any tips to make sure I hit ALL my visions?

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛 

I  had 2,219 impressions, 32 Reactions, 103 comments, and 0 Repost

You can view this post here

SUNDAY 10 December 1,226 impressions

On Sunday, I talked about New Year's Eve as our band is playing on New Year's Eve.  Also, as I'm not a big fan of New Year's Eve, I just wondered what other people thought. I used an image of the band with a comment “Do you Love New Year’s Eve?”

Are you a fan of New Year's Eve, or are you tucked up in bed?

After all the fun of Christmas I'm not a big fan of New Year's Eve, so this year I will be working!!

It's not really working when you get to hang out with your mates and see people having fun. 😂

And when you get to SING with your mates it's even better.

If you are near Sidmouth today you may hear us practising for our New Year's Eve gig.

We are trying out some new songs🥳

What songs would we learn next?

What songs would go down well at a NYE Party?

Are you working on NYE or will you be out having fun?

If you are in Lyme Regis on 31 December then why not come along to the Nags Head!!!

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛 

This post got 1,226 impressions, 30 comments and 25 Reactions

You can view this post here    

MONDAY 11 December 837 impressions

On Monday, I always do my Monday nudge, a little video telling people. What they can write on LinkedIn or giving people ideas about what they can write on LinkedIn, all in a little video to make it a little bit different.  I’m struggling to create these videos at the moment as we are busy renovating a house for our daughter so all my spare time is taken up.

Are you too busy to create content on LinkedIn™️ ?

I know what it's like this time of year with everything going on which is why I create 5 ideas for you to talk about on your content this week.

5 Topical Ideas for this week.

After all it is nearly Christmas eh?

2 weeks today 😱

Because impression numbers are down are people starting to not bother?

So surely then it's time to BOTHER?

Because if you create content you'll be seen and if fewer people are bothering you'll get more reach.

Gotta be worth a try eh?

Watch the video for my 5 ideas for content this week and please shout out if you have any questions or other suggestions.

What ideas do you have?

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛 

Previous Week

This week the figures have dropped again as my video was indoors.  Even the festive backdrop hasn’t helped.  Only 800 impressions. with 25 reactions a bit lower than last week but the comments were down by 20 at just 26.  I For the video, I got 800 impressions, 26 comments, and 25 reactions and in my video analytics, I got 277 views from 232 and 34 viewers watching 88 minutes. Down again.

This Week

With only 837 impressions I have had more than last week but still not brilliant. with 23 reactions a bit lower than last week but the comments were down by 20 at just 26.  I got 306 views from 232 and 82 minutes. Pretty similar to last week eh?

You can view this post here

TUESDAY 12 December 1,625 impressions

On Tuesday I was feeling tired. So I took a photograph of myself with my tired eyes and shared the question, are you feeling tired?  I wondered what people were doing to take a break or have a rest.  With everything going on at year end, there were some great comments.

Are you feeling a little tired?

Are you finding your days blending into one and worrying about the lack of days before we finish for Christmas?

Look at my eyes.  Yes, I'm tired too.

I had a cracking nap yesterday, just trying to catch up.

And I am making sure that I'm looking after myself.  Because if you do not look after yourself then it all starts falling apart.

💚   I'm still doing my Yoga each morning

💛   And my sit-ups and press-ups

💚   Going to bed on time

💛   Loving my walks

We're busy helping our daughter and her family get their house ready so that they can move out and start their new chapter here in Devon.

We're putting in long days, but we're close.

And when Christmas comes we're having a quiet one to relax and recoup.

What are you doing to get over your tiredness?

Any napping tips?

Remember to look after yourself.

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛 

I  had 1,625 impressions, 27  comments, and 81 reactions.

You can view this post here    

WEDNESDAY 13 December 5,916 impressions 

On Wednesday, I shared the news that I have got brand new Fibre Broadband.  I shared a photograph of me with an old-fashioned telephone, asking the question, do you still have a landline?

Oh my goodness! This post went a bit crazy, and I was even mentioned in despatches on the LinkedInformed Podcast for a good post.  

Do you still have a landline at home?

We've just signed up for a new Fibre Broadband and will be ditching BT after over 35 years of loyal subscription.

But do we give up the Landline?

BT used to make a landline compulsory, but not the new provider. Jurassic Fibre 🥳 🥳 🥳

The only people who call us on the landline are our folks and as we call them regularly it will be easy for them to change the number on their phone.

Am I being foolish or are you wondering why it's taken so long? 😂

When did you ditch your landline and do you have any regrets?

Does anyone want to buy my old BT Phone C.1970 😁

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛 

I had 163 comments, 29 reactions. And 8,033 impressions with 0 repost.

You can view this post here    

THURSDAY 14 December 485  impressions

Doing video is a real struggle so I have been asking questions as to why we are so worried.  The benefit of creating is video is that people are actually taking the time to look at you, to hear you, to see your thoughts and actions and that's a really great way to get to know, like and trust somebody and that is why it's so important to do that.

Based on this, I've decided I'm going to do a Loom Masterclass to help people do more videos in the new year

Do you struggle with creating Video?

Believe it or not, I used to struggle too. But it looks like I have got over those hurdles.

I love Loom and I was shocked by the email I had this week.

Shocked because I have created over 1,000 videos this year 😂

Is this unhealthy? Leigh Stallard what do you think?

But doing a video here and there has added up to over 2,600 videos in my loom library and over 300 on YouTube (not all done this year)

And bags of confidence in front of the camera!! Even in public places 😂

It started as one a week and as I got more confident I did more.

Speaking in front of a camera doesn't worry me anymore. But it definitely used to. 🤮

Why not start doing a few more videos?

You do not need to do anything with them, but speaking in front of the camera will help your confidence.

To give you a hand I will be delivering a FREE Video Masterclass in the New Year.

Let me know if you'd like to be involved.

What tips do you have for building confidence on video?

What's stopping you?

What do I need to include in my masterclass?

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I  had 694  impressions, 19 comments, 27 reactions, and 0 Repost

The video had 217 views, 188 viewers and watched for 71 minutes

You can view this post here

FRIDAY 15 December 1,837 impressions

Every Friday I do a gratitude post and have been doing so for over 14 months.  It makes it dead easy to create a post on a Friday and is encouraging more people to do the same or drop in and share their good news.

What are you Grateful for?

Do you celebrate even the smallest of wins? Michael Heppell calls them SWINS.  Small Wins!!

By showing gratitude you see the world in a more positive light and when you start thinking like that there really is a lot to be grateful for eh?

🎄⭐️ 🥳 🙏 𝐅𝐑𝐈𝐃𝐀𝐘 𝐓𝐇𝐀𝐍𝐊𝐒. 🙏 🥳 ⭐️ 🎄

Each week I share things that I am grateful for.

Starting this week with Everys Solicitors LLP for inviting me to not one, but two of their Working Together networking events.  Last night it was the turn of Taunton Office.  I got to catch up with Will Vine and Gavin Roberts who I've not seen in a long while.

I was also mistaken for a fitness coach 😂. Good to catch up with John, Philip and my new friend Karen.  HUGE thanks to Karen Bozorgpour and her mum for the awesome catering.  Frangipane topped mince pies?  Devine  ❤️ 🙏

Prior to that, we had a Christmas Lunch here in Sidmouth with many business people (76 I'm told) turning up to eat Turkey and Christmas pud.  I was lucky enough to be on the best table.  The Sidmouth Chamber Of Commerce with Martin Crockett and Paul Maddison.  Such a good day. Thank you to everyone including all the lovely team at The Kingswood Hotel. ❤️ 🙏

This week has seen me crack on with my New Platform and I even did a LinkedIn™️ Tips session for all my new friends in the Zenler community with special help from Manmeet Kaur and David Newton. Thank you guys ❤️ 🙏

And FINALLY this week we will be moving our daughter into her nearly finished home. It'll be a shame to see them leave us, but they're only up the road. Wish me luck with the move. I'm the man with the van today 🥳

I'm gonna sleep all day on Sunday!

So what are you grateful for?

Please give a shout-out to anyone who has made your week special.

Or just share your SWINS.

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I  had 1,837 impressions, 38 Reactions, 47 comments, and 0 Repost

You can view this post here

What are my thoughts on this week?

A much better week this week, thanks mainly to my Landline post that went big guns.  The photo helped with this one, but alos the fact that I still have a landline got people talking and adding their experiences too.

The impression count is still low and I am hearing some stories of pathetic numbers.  I really hope that LinkedIn can sort it all out as it’s quite upsetting especially is you are new to content creation.

As I always maintain, it’s all about consistency.

Plus there are fewer people online at the moment because of Christmas parties and extra work in the build-up to Christmas or people have been fortunate to finish early.

Previous  week 

Last week's reach Views are down another 23% this week to 12,585  impressions.  Last week I had a rise so it’s definitely a rollercoaster at the moment. Engagement has also dropped by 21% to 565.  I need to try harder next week eh?

This week 

Views are up by 19% to a healthier 17,690 impressions.  This is off the back of my landline post.  Engagement has dropped by 10% to 610 which is actually more than last week.

Here are my five best-performing posts this week.  

If you want a hand with your content, please get in touch, and sign up for my weekly email that gives five new content ideas each week. I call it the Monday Nudge.

Connect with me on LinkedIn too. 

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