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How do You Know What to Write About on Your Social Media

NEW WEEK Commencing 01 July 2023

My Weekly Blog: Unveiling the Secrets of LinkedIn Content Creation

Each week, I break down my content from the previous week, providing insights into my creative process, the thought behind each piece, and the varied results they've achieved.

I share my analytics so that you can gain valuable knowledge to enhance your own content strategy.

In this blog, I offer a comprehensive overview of my content lineup, sharing the purpose and intention behind each post.

I also provide a detailed analysis of the performance metrics. By sharing my analytics, you can gain valuable insights into the engagement levels, reach, and impact of each piece.

My intention is that you can use this information as a benchmark and a source of inspiration to refine your own LinkedIn strategy and build your own plans for growing on LinkedIn.

Here are my thoughts and numbers for this week.

Views; Previous Week 2,203 -The overall number had dropped but the chart says an increase 13%, with only an extra 28 people looking this week up to a pretty respectable 161!!

Views This Week 2,232 -The overall number has increased, and the chart says an increase of 24%, with 213 people looking this week. I’m hoping the improvements to my profile will help with more enquiries. Because, let’s face it, that is ultimately what we want.


Previous Week 7,684, which means only 36

This Week - 7,737 which is another increase of 53 followers.

372 Search appearances for the previous week! 462 searches a tidy increase, so I am getting noticed.

Hashtag Follows

Last Week 156 This Week 160 up 4, so another increase!

SATURDAY 1 July 2,457 impressions

My daughter is getting married, and I’ve not written the speech. I’m worried about it as it’s my last daughter to fly the nest, and I guess it’ll be emotional, so I’ve been putting it off.

I thought I’d share this as a post to get some accountability and some tips. I cannot do the same speech that hit the mark at my eldest daughter's wedding, can I?

Posts like this are personal, authentic and show more of the real person.

We need this on social media to help people to get to know us, but not all the time. You will notice that my content is made from personal posts, views on business life and loads of helpful advice on using LinkedIn and other business tools.

So do you have any wedding speech tips for me?

What does the 1st of July Mean to you?

I'll let you into a secret; it's now only three weeks until my youngest daughter gets married.

And I've not done the Father of The Bride Speech yet.


Why haven't I done it yet? 🤦‍♂️

It's not because I haven't had the time or it's just been sprung on me.

I CRY. 🥲

I'm an emotional dad and in the back of my mind, I just know that I'll be a wreck on the day. I was talking about this with my wife yesterday. I got out the speech from my eldest daughter's wedding that I did and read it again.

And yes I blubbed good and proper. 😭

And to add a bit more pressure my daughter has said that I only have 8 minutes.

Does she not know that I'm the 15-minute Guy

𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝗻𝘆 𝘁𝗶𝗽𝘀, 𝗽𝗹𝗲𝗮𝘀𝗲?

💚 To make it fun and engaging

💛 So that I do not cry

💚 Add a punch

💛 Make my daughter proud

💚 To get started

I had a great idea for my eldest daughter's wedding that stopped me crying, but I cannot employ that again, can I? I guess only 50% of the audience would have seen it

✅ If you are a dad and you have done this please drop your ideas in here.

✅ If you are a daughter and your dad is the same how did he cope?

✅ If you manufacture tissues and you can get me a discount.

I just need a bit of a hand and I guess telling you this now I've got some accountability.

Could this be the first crowd-sourced Father of the Bride speech?

Blooming eck, I'm crying now as I write this 😭

Please send help......

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 2,457 impressions, 49 Reactions, 94 comments, and 0 Reposts

You can view this post here

SUNDAY 2 July 1,519 impressions

I spent a load of time this morning creating some new events on Eventbrite, and this got me thinking about how powerful this platform can be. I have shared my thoughts to help you in this post.

I started the post with a question about what we use and do we forget how brilliant it is.

Do you use anything in your business, but only 10% of it? Time to watch a few “how to Videos”, eh?

Have you been using something and forgotten how brilliant it is? 🤦‍♂️

You need to have a look at what you do. You may have a revelation too!!!

We get stuck in a rut sometimes and fail to utilise what is staring us in the face eh?

What do you use for events? Have you found Eventbrite yet? Do you use anything similar to promote and manage your events, training or workshops?

I've been using Eventbrite ever since I set up my business and have forgotten how powerful it is for creating and managing events.

This morning I spent a bit of time adding some more Events and tidying up my profile so that it is standardised with the rest of my brand and social media presence.

It's taken a while but well worth the effort.

My Drop in sessions are FREE so it costs me nothing to manage these and for the paid events they pick up all the money collection and take out a fee that I m happy with.

Because I use Let's Level Up for my workshops I haven't paid so much attention to Eventbrite so I have created 6 new events to make it easier for people to tap into my free sessions.

The best bit (I think) is that you can follow me on Eventbrite so you'll get notified of every new event I create. How cool is that?

Here is my personalised link

Follow for free and come along to one of my events soon. I've just added a load of free LinkedIn Drop in sessions!!!

What tools are using in your business that we need reminding of?

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 1,519 impressions, 12 Reactions, 28 comments, and 1 Repost

You can view this post here

MONDAY 3 July 1,144 impressions

Every Monday, I create a video with five ideas on what you can write about this week.

Here’s that video.

What can I write on LinkedIn? Is this you when you try to create content?

Don't worry; with only 1% of people creating content, you are not alone, and this is why I create this video every week.

I want to see more people creating valuable content and growing their businesses using the power of LinkedIn.

You do not have to write great tomes and you do not have to do videos.

But you do need to start.

Just one little post hit create and Bob's your uncle.

Here are my ideas for this week

💚 Wimbledon: Tennis, Strawberries, Presenters, and More

💛 Plastic Free July: Reduce, Reuse, and Recycle

💚 Independence Day: Celebrating American Freedom

💛 British Grand Prix: Speed, Thrills, and Lewis Hamilton

💚 Summer Parties: Sun, Fun, and Festivities

If you want further help, then my LinkedIn Drop in Surgery is today. It's totally FREE and we'll be looking at how to structure content so that you get more engagement.

Be part of the 1% club and create some content.

What are your ideas?

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

Previous Week

I had 1,391 impressions, which is a better increase. 33 reactions 5 more than last week. 35 comments wish is much more than last week. 0 Repost. Views of the video were up again. 477 views, watched by 434 viewers with 149 minutes viewed.

This Week

I had 1,983 impressions, which is quite high for my Monday videos. Boom!!! 38 reactions 5 more than last week. 55 comments wish is 20, much more than last week. 0 Repost. Views of the video were up again. 632 views, watched by 580 viewers, so a huge increase. I also had 185 minutes viewed.

It must be because the weather was good and I was by the coast!

You can view this post here

TUESDAY 4 July 3,175 impressions

I’ve been talking about creating videos for a while now, and this week I had some superstars on my Live show, so I thought that I would give them a shout-out and see if we could get more people to come along and watch the show and get thinking about creating video too.

The show was a hit with a few people since creating videos.

Sharing a photo of me with my video tool also helped to get traction, and it’s obvious that people want a hand with video.

Are you creating videos yet?

The show is now a podcast https//

What is the best way to build trust on social media?

What is stopping you from doing video? How many excuses do you use to not get behind the camera?

People buy from people who they know, like, and trust and Video is consistently one of the best ways to build that trust.

You will not get the reach that you get with a photo post or text post, but what you do get is people watching you and really understanding who you are.

Looking at the analytics from my recent video show that the video has been played for 157 minutes.

That 157 minutes of ME in people's faces. Yeah I know, not everyone's cup of tea, 😂 but think about this......

💚 People can see how I am

💛 People can hear my voice

💚 My passion for what I do bounces out of the screen

💛 My mistakes keep it authentic

💚 I am real

I want to help more people create content, especially video so at 12:30 today I have 3 superstars coming onto my LinkedIn Live Show 15 Minutes Behind the Profile.

We'll be there for 30 minutes to answer your questions and make a case for you to get that camera out.

The marketing specialist who helps introverts get out there to promote their business

The accountant who does video every day and now has over 60,000 followers

The magician when it comes to video editing and making your video stand out

After the show you'll need some other excuses because we'll be raving about video, so whether you are an introvert or just worried we'll have all the answers.

Come along at 12:30 to ask your questions

What is stopping you?


#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 3,175 impressions, 46 Reactions, 46 comments, and 0 Reposts

You can view this post here

WEDNESDAY 5 July 1,236 impressions

My workshop is coming up on Monday so I did this post to create a bit of activity to let people know about it. So When I woke up in the middle of the night, I had this idea.

At 2:13 am it seemed a good idea, but I hadn’t realised how difficult it actually was.

But it is a puzzle which is how many people see using LinkedIn.

How do you manage?

Does LinkedIn Puzzle you? What words jump out?

Are you struggling to make sense of this powerful social media platform?

So many people know that they need to do something on LinkedIn, including the guy I met yesterday who was laughing at how rubbish his LinkedIn efforts were. 🤦‍♂️

He has 4,000 followers and is a director of a large company. But he has not utilised LinkedIn to share his story and how his company is helping people like us.

LinkedIn doesn't have to be a puzzle.

All of my work comes from what I do on LinkedIn.

💚 I do not advertise

💛 I do not pay for social media ads

💚 I am just consistent

💛 I am Authentic

💚 I am Clear in my Messaging.

I teach all this on my LinkedIn Daily Habit Workshop. In just 15 minutes a day for one week, you'll love LinkedIn and you WILL SEE results in this week.

Not new leads of sales, but you will see a measurable difference in what you are doing and what effect your actions make. But this in time will lead to sales!!!

If not, I will give you a FULL REFUND.

My Next workshop starts Monday 10 July and at £125.00 shouldn't break the bank.

PLUS, you get a 1:1 with me at the end to answer all your questions.

✅ I'll even make a banner for you if you like.✅

𝗗𝗼𝗻'𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 𝗠𝗼𝗻𝗲𝘆-𝗕𝗮𝗰𝗸 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲

Hidden in this word search are words related to my workshop. How many can you find?

What's stopping you?

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 1,236 impressions, 25 Reactions, 41 comments, and 1 Repost

You can view this post here

THURSDAY 6 July 2,862 impressions

I was listening to a podcast this week that explained why the reach is down on content engagement following algorithm changes.

There have been some complaints about the validity of content on LinkedIn. Too many selfies and not enough helpful content.

I’ve explained what it all means in this post today. I had some great engagement and some awesome comments.

What do you think?

Are you giving us enough ‘useful content?

Here is the post!

Are you worried about the lower reach of your LinkedIn Content?

Struggling with algorithm changes? Here's how to regain engagement.

LinkedIn has been getting complaints about the abundance of selfies and personal-type posts and they want to do something about it.

They are listening to feedback from the LinkedIn Members (Did you know were' called members, not users! 🤗 ) and want to improve the experience.

So here's what they are doing.

💚 Rewarding Advice and Knowledge

💛 Sharing your posts with more of your 1st Connections

💚 Rewarding meaningful comments

So what does Advice and Knowledge look like to you and me?

Share more of what you know and how it can help the wider LinkedIn members, but worry about reaching the RIGHT people and not just everybody.

Creating valuable and targeted content is key to success on LinkedIn.

When you write with a specific audience in mind, your content is more relevant and engaging. And when your target audience begins to engage with your post through comments and reactions, LinkedIn recognizes it as a great post.

So, make sure your content is laser-focused on your target audience to drive engagement and reach on this powerful platform.

Write in your core subject area, so all my Accountants & Bookkeeping friends should be sharing tax advice or ways to run your business using the right accounting software.

By sharing this you'll be building yourself up as an expert in this field. Don't worry about going too niche either.

You can still do your selfies and outside-of-work type posts, but mix in more of the professional stuff too. People buy from people who they know, like, and trust so we still want to see that, but maybe not with every piece of content.

I want to help you get more reach so when I know more I'll share it with you.

What have you been finding out about the algorithm changes?

Have you got any tips or examples of what is working for you?

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 2,862 impressions, 27 Reactions, 67 comments, and 0 Repost

You can view this post here

FRIDAY 7 July 949 impressions

Dead easy post on a Friday. I just share my gratitude. Not as much reach as normal this week. Am I a victim of the algorithm change? Let’s just monitor this one eh?

Do you share your gratitude?

What are you Grateful for this week?

My week has been challenging, to say the least, but looking back and seeing the highlights, it has been a stonking week and one that I am grateful for.

What are YOUR highlights for this week? How did it go?

⭐️ 🥳 🙏 𝐅𝐑𝐈𝐃𝐀𝐘 𝐓𝐇𝐀𝐍𝐊𝐒. 🙏 🥳 ⭐️

Who or what has impacted your week?

Looking at the good things, it makes it harder to think about the bad.

What have you been up to that you can celebrate?

It could just be that when you ran out of tea bags, you found another packet in the cupboard that you didn't think you had. It's a little win.

I met the lovely Jaye Cowle at NatWest Boost, who talked about my favourite subject. HAPPINESS. What a lovely lady. She'll be on my live show soon too. And I also met all these lovely people you see in the photos. Thank you Jaye ❤️ 🙏

My Free Book came this week from the wonderful Tracy Irwin, Her first book is going to help so many people in business. I've started it and can already see it's gonna be a great read. Thank you Tracy ❤️ 🙏

Big shout out to Ben Rotheray for helping me to come up with my PLAN. I had to take a photo of my plan to prove to him that I have actually printed it out. It now sits where I can see it every day!! Thank you Ben 🙏

Finally HUGE shout out to my Video Friends. Amanda C. Watts 💖 , Francesca Tricarico FMAAT and Leigh Stallard . They were my awesome guest on the Video Show that I did live this week.

Helping people to get over the fear of creating videos. Off the back of that we've already been tagged in a few video posts where people have had a go. Thank you, gang, you were blooming brilliant. ❤️ 🙏⭐️. ✅ 💚 💛🥳

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 949 impressions, 17 Reactions, 48 comments, and 0 Repost

You can view this post here

What are my thoughts on this week?

That was a much better week and my content has had some great engagement. It can be tough trying to come up with content every day. So please do not think that you have to do it every day.

I suggest only three pieces of content a week.

I know I create way more than that, but I am a LinkedIn trainer, and I want to get people onto my workshops, so I have to show what you can do.

Weekend posting is a moot point too. Should we be on social media at the weekends?

Does it harm our reach if we take the weekend off? I am committed to creating content every day for 2023, but I will be rethinking my strategy in 2024.

Don't do what other people are doing.

Do what fits for you.

Here is the breakdown.

Last week I was down with just 17,085 impressions, which was 11% down on my impressions. Engagements were up 11% to 568.

This week has been so much better. 19,049, which is nearly 2,000 more but the chart says I’m down Engagements were also down on the chart by 8% but the numbers say an increase of 90. I don’t know why.

Here are my six best-performing posts this week.

If you want a hand with your content, please get in touch, and sign up for my weekly email that gives five new content ideas each week. I call it the Monday Nudge. Sign up here

Connect with me on LinkedIn too.

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