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How do I know if my content works?

NEW WEEK Commencing 28 January

Another day another dollar. Why do we say that and what is the weekly equivalent?

Anyhow, here we are looking at my week’s performance on LinkedIn and it’s not been as busy as it has been the last couple of weeks. I think it’s because I haven’t been commenting on other people's posts as I have been so busy.

I’m working on my second book, adding some new equipment and also trying to get some shows uploaded for a new podcast.

Something has to give eh?

Views Last Week 1,831 viewers in the last 90 days.

Views This Week 1,834 viewers in the last 90 days. But this week a dip of 15%. 162 people looked at my profile this week.

Followers Last Week 6,720 - This Week - 6,759 I have only 39 extra followers this week.

Hashtag Follows Last Week 114

Hashtag Follows This Week 117 Another three were added this week.

SATURDAY 28 January 4.930 impressions

I had a busy week the week before and took this photo to remind the members of my workshop that it’s important to get out. A selfie does inspire people to look at your posts so I thought I’d use this photo because it was a smiley one with a great background.

I was pretty whacked after the week, so to have a stroll on the beach, my happy place, was a great end to the week.

Here’s the post

Why do you smile? What makes you happy?

I'll not lie. Last week was pretty full on.

💚 Three networking events

💛 My 27th LinkedIn Daily Habit Workshop

💚 2 x 1:1 Coaching Sessions

💛 Weekly Catch ups with my clients

💚 Training on Instagram and Tik Tok

💛 Email Marketing Workshop

💚 Video Training

and quite a few meetings.....

Writing this down now it's no wonder I was tired yesterday afternoon eh? 😂

So I went for a walk to the seafront, the sea was out which meant I could stroll along the sand. BOOM!

This really is my 'Happy Place". Not many people and a fantastic sky. It really brought me joy and all my worries just lifted.

I was feeling so good I took this photo and sent it to my latest cohort. We're best of friends after a week of LinkedIn fun so anything goes.

What do you do when you are feeling a bit tired or stressed?

Just getting out in nature really does have so many benefits and now you know my secret for always smiling.

Come on, share your happy tips. And photos if you have any

Have a lovely weekend




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 4.930 impressions, 55 Reactions, 103 comments, and 1 Reposts

You can view this post here

SUNDAY 29 January 2,362 impressions

I heard these stats on a podcast and wondered what others thought of the massive growth of LinkedIn users. It was split but the majority reckon we will hit 1 Billion users. This is quite staggering.

I like to do a poll every now and then, so this was a good opportunity to share it.

The other funny thing was that I got my numbers wrong and nobody questioned what I said.

Here’s my post.

Do you think LinkedIn will hit 1 Billion users this year?

Did you know that LinkedIn has just hit the 900,000 user count?


Inspired by the lovely Mr LinkedIn Himself, Mark Williams on his podcast this week. Thank you Mark, it was another great episode.

LinkedIn has added 90 Million users since they published figures 12 months ago. (They publish their figures quarterly)

I reckon that we'll see a Billion users by the end of the year, but what do you think?

That's a staggering 256,000 new users every day, how incredible is that? With the exponential growth curve I can see this happening.

But did you know that there are only 30 Million ACTIVE users?

An active user is someone who are people logging on and scrolling at least once a month.

Can you believe that? So many people are missing out eh?

And did you realise that only 1% of users are actually creating original content?

This means that if YOU Create Content that you are getting more from LinkedIn than 99% of other users. How cool is that?

PLUS, get this, there are only 30,000 newsletters on LinkedIn.

There are so many opportunities to make great connections and gain business from LinkedIn and with nearly a quarter of a million new people every day it just gets better.

Are you using LinkedIn?

Do you reckon we'll hit 1 Billion this year?




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 2,362 impressions, 5 Reactions, 13 comments, and 0 Reposts

You can view this post here

MONDAY 30 January 2,139 impressions

I never have to worry about what to write about on a Monday. I do spend a while creating the newsletter that the video is inspired by, but, this does give me so much value that I can add to my email subscribers.

Have you signed up yet? Here's the link

What Can I Write on LinkedIn as a Post?

Do you ask this question?

With 900 Million Pople on LinkedIn, you'd be forgiven for thinking that writing content is pointless.

But only 1% of LinkedIn Users actually do that, which means that if you create REGULAR content you will soon see more people interacting with you.

"Regular" can be just once a week. It is all about CONSISTENCY.

To help you with ideas I create a video EVERY MONDAY to give you the inspiration to get creative.

If you create just 𝐨𝐧𝐞 𝐩𝐨𝐬𝐭 𝐩𝐞𝐫 𝐰𝐞𝐞𝐤 you will get into a habit and start to see more content and before long you'll be thinking about creating more content.

Just give it a go.

Watch my video today and see if there is something to get your creative juices flowing. Can I say that in a post?

If you are great at creating content, why not share your ideas too?

Have a fantastic week and I look forward to seeing more creators on LinkedIn. ❤️




#15minuteguy 👈 Follow this hashtag to see more of my content

Previous Week

I had 1,809 impressions, 24 Reactions, 46 comments, and 0 Reposts

446 views watched by 411 viewers with 187 minutes

This Week

I had 1,246 impressions, 28 Reactions, 28 comments, and 0 Reposts

334 views watched by 317 viewers with 135 minutes this is another drop on last week and I am in a wonderful sunny location. I wonder if it is because the last week of January and a lot of my audience are busy with Tax returns?

You can view this post here

TUESDAY 31 January 1,277impressions

I was trying to get a feel for what people struggle with on LinkedIn and therefore asked what people are struggling with. I want to use this to help me write better SEO copy for my blogs, posts and YouTube videos.

Go and have a look at the comments to see what people struggle with. The issue I have is that many of my followers do not struggle as many people do.

Here’s my post and no image either.

What do you struggle with on social media?

I have seen a few posts recently where people are complaining about social media being too open and personal.

You know the thing, people sharing their difficult times or upsetting stories.

Is it Click Bait, or a genuine desire to help people in a similar position?

As a new business owner, I love LinkedIn because it's a great place to find out about things that I should be doing in my business.

It's also a wonderful place to connect with other people in my position. These people are now really good friends and they help me to stay sane. I help them too so it's a win-win.

But if you struggle with engaging with content or creating content are you missing out?

How do we help you too? How do we include people who like to consume content, but are reluctant to engage?

I want you to love LinkedIn and get more from this incredible platform so please get sharing your thoughts and ideas.




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,277 impressions, 13 Reactions, 32 comments, and 0 Reposts

You can view this post here

WEDNESDAY 01 February 1,276 impressions

This post totally bombed. WHY? Because of its sensitive nature. Not many people talk about Domestic Abuse and I reckon we should talk more. Especially after chatting with my guest on my live show. Cheryl Sharp has been super brave to come out of the shadows and she was awesome on my live show.

You can watch this show on my YouTube channel HERE

Here’s my post

Did you know that 1 in 4 women experience some form of domestic abuse?

How shocking is that? But did you also know that 1 in 7 men experience domestic abuse too?

Domestic abuse seems to be a taboo subject and the Warriors keep it all secret for many reasons.

But not Cheryl Sharp

If you do not know Cherly, then you will do today at 12:30 pm when she joins me on my live LinkedIn show 15 Minutes for Accountants & Bookkeepers.

I spoke to Cheryl just before Christmas to ask her to be on my show to talk about the wonderful things that she has done with her accountancy business Pink Pig Financials.

I like to showcase inspiring people in this space to encourage other Accountants & Bookkeepers to go for it.


Last week Cheryl announced her new podcast where she talks about her experience of domestic abuse.

I didn't have a clue.

In all the time I've known Cheryl she's been outwardly strong, positive and ambitious. I never knew what was happening behind closed doors.

Cheryl wants to share her story, and not just about her experience as a domestic abuse survivor. Her story is about hope, shifting her mindset, and finding the strength to move in the right direction.

By talking about her experience Cheryl wants to show that you can face your fear, stand up to adversity and push yourself out of your comfort zone to get what you truly desire.

Today's show isn't what I thought it was going to be, but I'm looking forward to helping Cheryl to bring her podcast and story to more people in the hope that she empowers more survivors to grow.

Please join us.

Go to my profile at 12:30 or

Follow this link for a reminder.




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,276 impressions, 21 Reactions, 25 comments, and 1 Reposts

You can view this post here

THURSDAY 02 February 2,347 impressions

Because my content has been slow, and not getting many views or engagement I thought it was time to have a doggie post. Everyone loves a doggie story and if you ask for a photo people generally oblige.

Many of my followers know about my escapades with the guide dogs so it was a good story to share because we haven’t had a puppy for a while.

PLUS I had a photo!

Here’s my post, and yes it worked! Look at the numbers.

Is your morning walk with your 'Best Friend'?

Do you have a dog?

Or do you walk with another friend?

I sometimes walk with a real human or a virtual walk with my fellow human on the phone. I love a good natter. When you are walking in nature the conversation goes anywhere.

But this week I have a dog!! Sadly he doesn't talk!

I managed to borrow a 'Best Friend' because we are currently without a puppy. (We are currently resting from our Guide Dog duties)

Having a doggie on a walk is great fun, and the added advantage is that you tend to stop and have a natter with other dog owners.

Having this little chap for a few days reminds me of the fun and companionship of having someone else to care for, and the difficulty of taking a selfie 😂

Do you take your friends on your walks?

If you have a doggie, can you do a better selfie?




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 2,347 impressions, 38 Reactions, 112 comments, and 0 Reposts

You can view this post here

FRIDAY 03 February 1,616 impressions

Another day that I do not need to worry about what to write about.

Friday thanks. And since starting this gratitude post I am seeing other people o similar in their feeds too.

Why wouldn't you practice gratitude? I also use the opportunity to thank people as this gives them a bit of a boost on their LinkedIn profiles too.

Here’s my gratitude for the week.

What are you grateful for?

It's Friday

This means my Gratitude Post and ........

⭐️ 🥳 🙏 𝐅𝐑𝐈𝐃𝐀𝐘 𝐓𝐇𝐀𝐍𝐊𝐒. 🙏 🥳 ⭐️

Who or what has made your week special?

Come on, give them a shout-out. Or share your little wins?

I do this each week because it makes me feel happy and it's great to see just what happens in a week.

Also, studies show that saying "thanks" leads to happier moods, better sleep, a calm mind and I think, more friends! But that's just me eh?

Basically, gratitude is a superpower that helps you feel better in mind and body! Don't you agree Steve Ware?

In no particular order

Big shout out to Tom Edwards AMPS. I popped down to see him in his super cool studio where he helped me to get started with podcasting software.

That's Tom in the photo. Watch this space! Thanks, Tom, what a cracking meeting 🙏

Thanks also to Tristan Griffiths for giving me a quick lesson on the Elgato Streamdesk. Blows my mind. I'll get there, just too many buttons 🤦‍♂️Thank you, Tristan 🙏

I have been working with the lovely Michelle Haslam too. Someone said about Tik Tok, so I have got myself a Tik Tok coach to help me. I now need a silly Dance coach eh? Thank you, Michelle, holding my hand is just what I needed 🙏

And finally, Michael Heppell gave me some pointers this week with my speaking gigs. I have a few booked this year and what Michael shared was priceless. He is BRILLIANT. Thank you, Michael. 🙏

What a cracking week. Thank you to everyone for being awesome.

Have a fantastic weekend ❤️




#15minuteguy 👈 Follow this hashtag to see more of my content

I had 1,616 impressions, 18 Reactions, 66 comments, and 0 Reposts

You can view this post here

Content Breakdown

That was a quieter week for me, but still, lots of engagement so I cannot complain, but I think some better images this week.

Here is the breakdown.

Last week 21,557 impressions were up by 3% and 835 engagements were up by 19%

This week 15,956 impressions were down nearly 30% and 548 engagements were down by 36%

Because I had a workshop I had greater engagement last week, hence the drop this week.

I need to pull my finger out this week eh?

Here are my best-performing posts

If you want a hand with your content or you want to learn some more please check out my LinkedIn Learning Academy where I have free resources and some great programmes to help you get more from LinkedIn .

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