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Content Review For LinkedIn. Sharing How I Create My Content

NEW WEEK Commencing 6 May

Every week I review what I do on LinkedIn.

This is for two great reasons.

One to help me, but more importantly I want to share what I do so that you can see that it is not too difficult to create a bit of content.

You can see why I created the post, the actual content and how it performs and my thoughts on the week in general.

Views Last Week 1,975 viewers in the last 90 days. Only 162 people looking at my profile in the last week. Down on the previous week.

Views This Week Up a cracking 68% with a staggering 2,147 views and a crazy 350 people have looked at my profile this week. That is crazy and just shows what wearing a yellow T Shirt at a large accounting exhibition can do!!


Last Week 7,387 added another 44

This Week - 7,553 which means that I have added a massive 166 which goes to show that Accountex was worth it!!

527 Search appearances last week! 415 searches this week which has dropped. I guess that people are just finding me because I have been tagged in so many posts!

Hashtag Follows Last Week 134

Hashtag Follows This Week 146 We’ve gone up 12. Is that because there has been some glitch and it not registering?

SATURDAY 6 May 3,921 impressions

Today is Coronation Day for our new King, King Charles 3rd. As I was in London on Thursday I wandered down The Mall and took this phot and had a chat with these lovely people.

I thought it would make a good post.

When you are out and about, take your camera. You never know…..

Do you like queuing? How about for 48 hours? 😱

Are you watching the King's Coronation today? Have you queued for a few days to get a good seat?

Or, like me, will you be sitting in your favourite chair in the warm and dry? 😁

I love how everyone is getting excited about the Coronation. It's not an everyday occurrence eh?

On our trip to London this Thursday we popped down to see Buckingham Palace and got talking to these lovely people.

I was keen to know why they were there a good 48 hours early.

Peter and his daughter Kate had come from the USA specifically to be here to watch this historic occasion.

As a proud Yorkshire man, Peter wanted to be here to witness events and soak up the atmosphere.

They've been to see their family in Yorkshire, but are now spending a few days sitting in the front row of the Mall with an awesome view of this incredible event.

The atmosphere was amazing on Thursday so I can only imagine what it must be like now.

What have you queued up for in the past?

Can you beat 48 hours in the open air?

What are you doing to celebrate the events this weekend?





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I had 3,921 impressions, 47 Reactions, 56 comments, and 0 Repost

You can view this post here

SUNDAY 7 May 1,093 impressions

I’m speaking at accountex this week so I thought that I ought to promote it.

I made it fun and used the image they had sent me in Canva to make it more personal. I also tagged in the people I was working with and also my book!

When are you mega excited? Is it your Birthday, or Christmas?

Or is it attending an Exhibition for Accountants & Bookkeepers?

I cannot contain my excitement. I'm like a kid at Christmas, I think I might even explode I'm so excited. 🥳

Spare a thought for Ben Tyler and Natalie Tipper from Payroll Sorted as I'll be with them for the whole two days on stand 430 giving a short talk about LinkedIn on the hour both days. 😂

But not on Thursday

Thursday is the day I have my Accountex Speaking debut.

OMG, how exciting is that?

I'll be sharing why Accountants & Bookkeepers need to be using LinkedIn and also how simple it is to do the basics.

So simple.

I'll be giving away my resources and having some LinkedIn fun with anyone who attends the talk.

I'm also intending to make someone LinkedIn famous on the day. So I'll be looking for a volunteer.

I will also be making my book 101 Ideas for LinkedIn - Content Made Easy available to purchase for just £5.00 on stand 430

Please come and say hi

I cannot wait.

What are you excited about?

Are you joining us at Accountex?

Any tips for my speech? 😂




#15minuteguy 💚 💛

I had 1,093 impressions, 26 Reactions, 28 comments, and 0 Reposts

546 people actually watched this video. How cool is that. 139 minutes were recorded as being viewed!

You can view this post here

MONDAY 8 May 1,936 impressions

Monday is my weekly video.

I just found out that another LinkedIn Coach is doing the same thing. Great that they feel what I am doing is worth copying eh?

Even down to using hearts as bullet points!!

BOOM!!!! The highest form of flattery eh?

Do you want 5 ideas for writing your own content on LinkedIn?

Do you struggle with your content topics?

Every Monday I create my Monday Nudge and a VIDEO to help you get into the swing of creating content.

If you take just one of my ideas you have something to write about.

Use the topic and find out more in the video. Then just talk about this as a post.

💚 Start with a question

💛 Share your opinion

💚 Add some humour

💛 Don't SELL

💚 Have fun

💛 Be brave

and then press the POST button.

We are not going to message you to say it was rubbish you know.

We want to see more content, so why not help us?

AND, as your reward you'll be creating more content than 99% of everyone else on LinkedIn.

How cool is that?

Come on. What's stopping you?




#15minuteguy 👈

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Previous Week

Only 856 this week so my other numbers were down. 16 Reactions, 13 comments, and 0 Reposts. This therefore means LESS actual video views. This week it was 245 views up a little watched by 217 viewers with only 73 minutes viewed that’s shocking.

This Week was better than last week. It wasn’t a bank holiday for a start and I was outside. I had 1,125 impressions, 22 Reactions, 11 comments, and 0 Reposts. Fortunately, this means MORE views. This week it was 358 views and watched by 319 viewers with 128 minutes viewed that’s better than last week, but not where we were before all the bank holidays. We need some sunshine!!

You can view this post here

TUESDAY 9 May 2,328 impressions

I was off to London to speak at Accountex so needed to create a bit of a buzz and interest in what I would be doing. So why not show a photo of my suitcase ready to go and ask a question around that rather than the actual event!

Obviously because of the YELLOW I had quite a bit of engagement!!

How soon before your trips do you pack?

Are you super organised and have a bag open a month before you go?

Or do you run around the morning of your trip throwing random stuff in your case? 🤦‍♂️

This is my case ready for Accountex, too much YELLOW maybe?

Are you packed and ready for Accountex?

It's the biggest exhibition for Accountants & Bookkeepers in the UK with so much to see and do so make your you have everything that you need.

Here are some ideas of what to bring

✅ Lip Balm

✅ Comfy footwear

✅ Water or refillable water bottle

✅ Phone power bank charger

✅ Mints/Throat sweets

✅ Emergency snacks

✅ Paracetamol or similar

What have I missed?

If you are coming to accountex what are you most looking forward to seeing or doing?

Please come and say hi.

I'm on stand 430 and on the hour I'll be sharing some quick LinkedIn fixes to ensure you have a brilliant profile and all in just 15 minutes 💚 💛

Are you ready?





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I had 2,328 impressions, 64 Reactions, 92 comments, and 0 Repost

You can view this post here

WEDNESDAY 10 May 5,312 impressions

There were going to be a lot of posts about Accountex so i wlked miles to get a photo of me infront of the ExcEl centre. I wanted people to visit our stand and also wanted to get people excited about my impending talk the next day.

A selfie always works as does an iconic background. I know its not iconic like the Taj Mahal, but for the accounting space this week it was!

Here’s my post!

How excited are you today?

When were you most excited?

I bet that you are not excited as me. 😂

It's Accountex today and we have many thousands of Accountants & Bookkeepers coming to the ExcEl Centre to find out the latest trends in the industry.

People will be networking.

There will be great talks from all kinds of industry leaders. Tax specialists. Neurodiverse and well-being gurus and even some guy talking about LinkedIn.

It's huge and this year I'm on the Payroll Sorted stand with Ben Tyler Natalie Tipper and Tammy Field

Come and say hi on Stand 430 where we have a golf simulator and my putting green where you can win a copy of my book by getting a hole-in-one.

I'll also be selling my book at the cut-down price of £5.00 and will even sign it if you like 😁

Have a fantastic day and bottle that excitement.

So come on, when were you most excited?






I had 5,312 impressions, 97 Reactions, 84 comments, and 0 Reposts

You can view this post here

THURSDAY 11 May 3,433 impressions

Today is the biggest day for me. Speaking on the coveted Accountex Stage and as my talk was on at the same time as a few really big well-known speakers I was a little worried that it would be quiet for my slot.

I needn’t have worried.

It was standing-room only and I had an absolute blast. Was it because of the post? Maybe some people saw it, but what the post did was emphasise that I am a public speaker.

But also got people thinking about their own nerves and to see me struggling too shows me as just like them too.

We’re all the same and that’s why I love LinkedIn.

Is that a nervous smile?

Not my best photo, but it definitely captures the enormity of my day today. 😱

💚 Today I bury my nemesis

💛 I face my fears

💚 I'll show people my passion

💛 I'll have FUN

I will speak on one of the most coveted stages in accounting. That being Accountex 2023 here in London.

I am excited but nervous and cannot wait.

To some, it's just a slot in a packed agenda, just 45 minutes in a programme of over 180 hours of amazing speakers.

To me, it's the next stage of my fun-packed journey of running my own business. Time to jump into the spotlight and shine.

It's an endorsement that everything that I've done over the last couple of years was worth all the sleepless nights and shed tears.

I'm speaking at Accountex 2023 at Midday on Stage 3

Please come and see me and smile back when I share my talk "Using LinkedIn to grow your business"

Thank you to everyone for all your warm wishes and thanks to Ben Tyler Natalie Tipper and Tammy Field for having me on the Payroll Sorted stand. We'll be there all day. Stand 430 by the huge Hammock Stand.

Is that really a nervous smile?






I had 3,433 impressions, 113 Reactions, 148 comments, and 1 Repost

You can view this post here

FRIDAY 12 May 3,174 impressions

As you probably know by now, every Friday I share my gratitude. It’s something I’ve been doing for a while, especially after I started my journal.

I’ve read quite a bit about gratitude and by showing gratitude we’re training our brain to see more good in the world.

Our brains are wired to protect us so focus on the negatives. By showing gratitude we do not have so much time to focus on the negative so the more we do it the more we see the good.

So, every Friday I share my gratitude.

What are you Grateful for on this sunny Friday?

By sharing our gratitude we'll feel happier and focus more on the positive things in our lives rather than the negative.

Who are you going to shout out this Friday?

⭐️ 🥳 🙏 𝐅𝐑𝐈𝐃𝐀𝐘 𝐓𝐇𝐀𝐍𝐊𝐒. 🙏 🥳 ⭐️

Here are my thanks for this week. I have a huge list, but only a bit of space here so I'll probably create something else to feature everyone. Sorry if I missed you. 🤦‍♂️

For starters, it has to be the incredibly smiley Caroline Hobden and her amazing team. Wasn't Accountex 2023 the absolute best? I met so many amazing people and took so many photos. The whole show was an incredible event and there was so much love in the room. And every time I saw Caroline she was just beaming. Thank you, Caroline. I had a BLAST ❤️ 🙏 💥

Next up, Ben Tyler, Natalie Tipper and Tammy Field from Payroll Sorted for having me on their Award Winning Stand. I felt like one of the team. It was so great hanging out with everyone from the team over the two days as we also met Teo, Donna, Zach and Daniel. This is a fantastic team with a wonderful culture. I was quite emotional saying goodbye ❤️ 🥲. Thank you Gang 💚 💛 🙏

BIG THANKS to Jane Capel, for not only bringing my 200 Books to Accountex but for storing them and taking the remainder home to be delivered to Devon again soon. I hope that you had just as good an event as me. You were smiling every time I saw you. Thank you Jane ❤️ 🙏

Thank you to Pavol Rovensky for doing the same with my flyers, although he was able to go home empty-handed. Top bloke Pavol. Thank you 🙏

And FINALLY, every single person who came up and said hello. Or those of you who came to my packed-out talk about LinkedIn. And those superstars who humoured me and had a selfie with me. You were all lovely and made me feel so warm inside. There was a real buzz at Accountex and it'll be a few days until I come down to Earth. THANK YOU.

What are you grateful for today?

Do you have any Accountex photos to share here today?





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I had 3,174 impressions, 60 Reactions, 62 comments, and 0 Repost

You can view this post here

What are my thoughts on this week?

It’s been a fantastic crazy week and I managed to survive. My week on LinkedIn has been great, but as I was at the show I wasn’t able to interact as much as I normally do.

My impressions were down, which I think is due to the fact that many of my followers were also doing Accountex, but engagements were up to record levels. Over 1,000 reactions and comments are fantastic which in turn means many people are viewing my profile so my connection requests and follower numbers have shot up.

It’s all down to consistency.

Here is the breakdown.

Last week I had 29,715 impressions and a fantastic 786 engagements

This week it is 27,404 impressions but the engagements have gone crazy. Over 1,000 to give me 1,052.

That’s epic. These are people who have not only read my content, but they are adding something too.

This is what counts. As a percentage to my followers that’s not a bad ratio! 13.8%

This is where the magic happens!! I am commenting on other posts too so this gets people to see that I am active and therefore the algorithm is rewarding this activity.

Have I said that it’s all about consistency?

Here are my best 5 posts this week.

If you want a hand with your content please get in touch, and sign up for my weekly email that gives 5 new content ideas each week. I call it the Monday Nudge Sign up here

Connect with me on LinkedIn too.

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